Latin America Digital Signage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
The Latin American Digital Signage Market is expected to register a CAGR of 8.09% during the forecast period. Digital signage enables content and messages to be displayed on an electronic screen and changed without modification to the physical sign. The adoption of digital signage is becoming more popular and mainstream with technological advancements and a reduction in the price of display technologies.
Key HighlightsThe rising demand across various end users and the resultant increase in the opportunities for digital signage products are contributing to increased competition among the market players. Some of the major players in the Latin American digital signage market include Panasonic Corporation, LG Display Co. Ltd, Samsung Electronics Co. Ltd, Sony Corporation, and Sharp Corporation.
In November 2022, LG Display Co. Ltd developed the first 12-inch high-resolution stretchable display with remarkable free-form technology that allows it to be extended, folded, and twisted without distortion or damage. The company introduced a stretchable display that achieves 20% stretchability, 100 PPI resolution, and full-color RGB. Additionally, its high degree of adaptability, toughness, and dependability improve its commercialization potential.
In July 2022, Broadsign International LLC announced a strategic partnership with INEO Tech Corp., the innovative developer and operator of the INEO media network, a digital analytics and advertising solution for retailers. Through this partnership, media buying agencies' advertisers who utilize the company's reach platform will gain access and be able to purchase ad space on INEO's media network of display screens, which are located at the front entrances of retail stores.
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