Landscaping and Gardening Service Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The global landscaping and gardening service market is projected to register a CAGR of 4.2% during the forecast period (2020-2026). During COVID-19, the effects were particularly perverse. Gardening had strong growth during COVID-19 in online sales, but the retail sector lagged in sales. At the same time, there was a loss in the prime season of growers and retail outlets. Thus, the global pandemic had a significant impact on the market. Demographic shifts and lifestyle changes are creating new opportunities in the gardening and landscaping industry across the world. Urbanization and the increased trend of Nuclear families and the higher millennials population have led to gardening in small spaces surrounding the residence as gardening is embraced as a hobby. Most importantly, the demand originates from the high-income demographic, which generates a healthy portion of the market revenue. North America dominates the market with some of the major companies in the region, like BrightView Holdings Inc., SMART STONE, Yellowstone Landscape, Denison Landscaping, and Asia Flora & Landscape Sdn. Bhd.
Key Market TrendsAn Influx of Younger Homeowners Drives the MarketThe people across America are purposefully planting for wildlife, making a conservation difference where they live, and advancing the wildlife gardening movement. The millennial generation is showing greater interest in landscaping and gardening, as they consider it a hobby that led to the growing demand for mowing and landscaping services. According to the National Gardening Survey, in 2018, 38.0% of 18-34-year-old plan to spend more on lawn and garden activities than the overall average of 29.0%. This new generation embraces the technology better and is keen on saving money with new and improved practices that lessen the labor work. For instance, in 2019, iRobot introduced the Terra robot lawnmower. New technology in lawn care relies on sensors to cut grass without the need for human intervention. Through the iRobot home app, its operation can be supervised. Hence, the increasing Millenials and Gen Z population and increased innovative technologies are considered to drive the landscaping and gardening service market globally.
North America is Dominating the MarketGrowing technical innovations, ornate hardscaping, contemporary features, lush gardens, and smart irrigation are all trending in the region and are anticipated to influence the landscape and gardening service market. Statistics from the IBIS World 2018 landscaping services industry report show that the landscape services industry has annual revenues of USD 93 billion, employs more than 1 million people, and represents 513,305 businesses. According to the State of the Industry report, in 2017, the returning customers accounted for 74% of a company's base, while new customers accounted for 26% in the United States. This indicates the scope of market growth. Furthermore, consumer spending on the lawn and gardening-related activities are increasing. For instance, according to the National Gardening Survey, in 2018, the American gardeners' expense was recorded as USD 52.3 billion with a record average household expenditure of USD 503, more than USD 100 compared to the previous year. According to 2020 NGS reports, the wealthiest household share of the garden marketplace spending went from 8.0% in 2015 to 20.0% in 2019.
Competitive LandscapeThe results of market share analysis indicate a very fragmented market, with the companies competing to gain market share, despite having diverse and increasing product portfolios. The players in the market are heavily investing in the landscaping service, to diversify their research divisions for expansion of the market. Some major companies in the market are BrightView Holdings Inc., SMART STONE, Yellowstone Landscape, Denison Landscaping, and Asia Flora & Landscape Sdn. Bhd.
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