Lactose Free Milk Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Lactose Free Milk Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The lactose free milk market is projected to register a CAGR of 9.41% during the forecast period, 2022-2027.

The increasing prevalence of lactose intolerant population and growing demand for reduced added sugar or no added sugar products are expected to boost the sales of lactose-free milk across the globe. There’s a strong demand for lactose free milk from developed countries as customers are shifting from conventional dairy to lactose-free dairy and other plant-based milk alternatives as a result of increased health concerns. According to the National Center for Biotechnology Information (NCBI), nearly 65% of the global population is prone to lactose intolerance. This, in turn, has increased the demand for lactose free milk across the globe.

On account of the growing prevalence of chronic and lifestyle diseases, consumers are becoming aware of the effects of the consumption of synthetic ingredients. As a result, there has been an increase in the demand for organic dairy products, which is, in turn, augmenting the growth of organic lactose-free milk globally.

Key Market TrendsGrowing Lactose Intolerant Population

The shift in consumer demand for healthy on-the-go food products, including nut butter, is due to diverse reasons, such as changing lifestyles and a rise in the working population coupled with health factors, like lactose intolerance, and heart diseases. For example, In the United Kingdom, one and two in every ten people have lactose intolerance. Adding on, according to the British Nutrition Foundation in the United Kingdom, Sweden, the Netherlands, Belgium, and Ireland, 5% of the population is thought to suffer from any degree of lactose maldigestion.

Moreover, the growing number of lactose intolerant newborns around the globe has resulted in an increased need for substitute products to meet their nutritional needs. Thus, companies are expanding their product lines with innovative products to meet the growing consumer demand. For example, LACTAID milk contains different nutrients such as calcium, Vitamins A, D, and B12, potassium, riboflavin, and protein.

Asia-Pacific is the Fast-Growing Market

According to the data revealed by NINH (Institute for Nutrition and Health) and the CDC (Chinese Center for Disease Control and Prevention), the incidence of lactose intolerance in Chinese adults is very high, suggesting great demand for lactose-free packaged milk. On the other hand, the massive media exposure and government education on lactose intolerance and infant allergies have increased the demand for lactose-free milk and other dairy products among consumers with related health issues.

Furthermore, Japan has been undergoing major demographic and cultural transformations. In addition, the aging population and health-conscious consumers propel the demand for nutritious food and beverage, which is likely to continue boosting the demand for intolerant beverages like lactose-free milk. Though India had a comparatively low incidence of food allergies, lifestyle changes made people more prone to conditions like lactose intolerance and other food allergies. Thus, companies operating in the country are launching various lactose-free milk products to cater to the growing health-conscious consumers. For instance, In June 2022 Provilac, milk delivery firms in India launched lactose-free cow milk. Some of the leading brands offering lactose free milk across the country are Amul, Borges Natura, Raw Pressery, Only Earth, Pilk, among others.

Competitive Landscape

The market is highly competitive with the strong presence of regional and global players like Arla Foods amba, Johnson & Johnson, The Coca-Cola Company, Organic Valley, and Nestlé S.A., among others. Key companies are focusing on the production capacity expansion of their existing plants and investing in R&D activities to develop new products as per the changing consumer taste and preferences. Furthermore, industry participants aim to expand their geographical presence across untapped markets by increasing distribution capabilities across both offline and online channels. In addition, emerging markets are experiencing the introduction of local brands specializing in lactose free dairy products. For instance, in June 2022, Provilac, an Indian start-up launched lactose-free cow milk which is available across major cities such as Mumbai, Pune, and Hyderabad.

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