Kiwi Fruit Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Kiwi Fruit Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Kiwi Fruit Market size is estimated at USD 9.45 billion in 2024, and is expected to reach USD 11.80 billion by 2029, growing at a CAGR of 4.60% during the forecast period (2024-2029).

Kiwi fruit, a vitamin-laden fruit originating in the Chinese Himalayas, is now widely produced and cultivated globally. It is grown in various countries, including China, New Zealand, Greece, Italy, and France. The FAO stated that in 2022, China emerged as the primary producer of Kiwi, with a substantial production volume of 2.4 million metric tons. Following closely behind, New Zealand ranked second with a 0.6 million metric tons production volume. Italy, Greece, and Chile also secured positions within the top five for their impressive Kiwi production yields. New Zealand is the world's top exporter of Kiwi, holding a significant 41.7% value share of the global market in 2023. According to the ITC Trade Map, New Zealand exported 586,710.6 metric tons of Kiwi worth USD 1,700,396.0 thousand, leading the way followed by Italy with 304,757.0 metric tons valued at USD 666,450.0 thousand in 2023. The increasing popularity and demand for Kiwi can be largely credited to the growing emphasis on health and well-being, as these fruits are rich in vital nutrients such as potassium, magnesium, copper, manganese, iron, and vitamin B6. Kiwi is highly valued in the Food & Beverages industry for its versatility, as it is used in various products such as jams, sauces, purees, salads, dessert toppings, frostings, juices, and smoothies. Its wide range of applications makes Kiwi a crucial component in many dishes.

Kiwi Fruit Market Trends

Increasing Health Consciousness Among Consumers

The popularity of Kiwi is increasing among consumers globally, driven by a growing emphasis on health and well-being. The US Food and Drug Administration approved the nutrient content of Kiwi fruit as low-fat, saturated fat-free, sodium-free, cholesterol-free, high in fiber, and a good source of potassium. Consumers of higher incomes are even willing to pay premium prices to prioritize their health, leading to an uptick in consumption. Beyond general health, Kiwis are touted for preventing chronic conditions like cancer and heart disease. Packed with antioxidants, Kiwi boosts antioxidant levels and helps stave off metabolic disorders such as obesity and hypertension. As health concerns like diabetes and obesity become more prevalent due to hectic lifestyles, Kiwi consumption is witnessing a surge globally because of its low glycemic index (GI).

China Dominates the Market in Terms of Production

China leads the global kiwifruit production, both in volume and variety. In 2022, it produced 2,380,304.5 metric tons, representing over half of the world's output. Notably, Shaanxi and Sichuan Provinces stand out as major production hubs. Leveraging modern techniques, such as greenhouse farming, China extends its growing season and enhances yield and quality. With consumers increasingly favoring fresh, natural products, the kiwifruit, often dubbed a superfood, is witnessing a surge in production. The nation's pivot towards sustainable farming, embracing practices like organic fertilizers and integrated pest management, further bolsters production. This commitment, alongside expanding cultivation areas and enhanced agricultural practices, has led to a steady rise in production. For instance, the harvested area grew from 197,118 hectares in 2021 to 199,078 hectares in 2022, as reported by FAOSTAT. Undoubtedly, China's kiwifruit industry is a cornerstone of its thriving agricultural landscape, driven by its conducive growing conditions.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support