Kenya ICT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

Kenya ICT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Kenya ICT Market size is estimated at USD 10.57 billion in 2024, and is expected to reach USD 14.08 billion by 2029, growing at a CAGR of 5.91% during the forecast period (2024-2029).

The ICT market in Kenya is experiencing notable growth, driven by an increasing emphasis on digital technology, cyber security, artificial intelligence, robotics, and healthcare IT. With a strong research infrastructure and a tech-savvy customer base, Kenya is emerging as a pivotal hub for diverse ICT endeavors.

Key Highlights

• The government's strategic push toward a digital economy and a strong regulatory framework attract foreign investments. The country's already advanced telecommunications infrastructure and high internet penetration rates are further fortifying its ICT sector.
• Rising internet penetration in the country is bolstered by government initiatives, such as the Digital Economy Blueprint. In addition, substantial infrastructure investments are propelling the market. The surge in mobile phones and mobile money services, notably M-Pesa, has catalyzed digital inclusion and spurred innovation. Coupled with the emergence of tech hubs, incubators, and a youthful, tech-literate demographic, this has nurtured a dynamic startup landscape. International investments and collaborations have played a pivotal role in fueling the sector's swift growth.
• The surge in internet usage in the country is also driving the market studied. This uptick in connectivity is boosting the demand for digital services and products. These factors are accelerating the adoption of cloud computing, e-commerce, and digital communication tools while also catalyzing advancements in IoT, AI, and cybersecurity, addressing the escalating demand for varied online solutions.
• In May 2024, Kenya's digital transformation and sustainable mobility sector received a notable boost, with the US International Development Finance Corporation (DFC) revealing a substantial USD 250 million financing package. This announcement, made during President William Ruto's State Visit to Washington, highlights the deepening bonds between the two countries.
• Moreover, the country is witnessing a rise in cybersecurity concerns. Hence, businesses and organizations are indulging in various strategic partnerships in cybersecurity solutions with the aim of protecting sensitive data and maintaining trust, driving the growth of the market significantly. For instance, in May 2024, Google, the United States, and Kenya collaboratively unveiled a cybersecurity operations platform. The platform aims to bolster the security of Kenya's digital infrastructure. This involves an initial pilot project to enhance the resilience of Kenya's e-government services.
• However, concerns over privacy and data security, alongside the significant CAPEX requirements for advanced telecom infrastructure, are anticipated to impede market expansion during the forecast period.

Kenya ICT Market Trends

Growing Demand for Cloud Technology

• Kenya's ICT market is experiencing significant growth, driven by a marked increase in cloud technology adoption. Businesses are increasingly turning to cloud services and infrastructure to enhance their efficiency and scalability in the digital transformation age.
• Moreover, Kenya's rising emphasis on cybersecurity and data protection is driving increased investments in cloud technologies. This strategic focus is attracting a diverse range of both local and global players, catalyzing market expansion. Kenya is not only fostering innovation but also paving the way for novel applications and services by prioritizing security.
• In May 2023, Huawei Technologies, in a strategic move, rolled out an advanced cybersecurity service tailored for both the private and public sectors in Kenya. This initiative underscores their commitment to bolstering cybersecurity defenses, especially as cyberattacks continue to rise. The new service, Ransomware Protection 2.0, is tailored to combat the swift proliferation of emerging technologies like the cloud, Internet of Things (IoT), and artificial intelligence (AI).
• In May 2024, Metrofile, an East African provider of document management and digital solutions, unveiled its latest offering: cloud services. This offering represents a pivotal step in the company's commitment to providing robust data security, enhanced accessibility, and strict adherence to regulatory standards. Metrofile's cloud services in Kenya are tailored to meet the evolving requirements of local businesses. These services tackle the hurdles posed by escalating data volumes, rising security concerns, and the growing necessity for compliance with the Data Protection Act.
• Furthermore, Kenya's surge in web traffic is fueling a notable uptick in cloud adoption. Increased internet usage is fueling the need for scalable, efficient, and cost-effective IT solutions, a demand that cloud services deliver. Cloud solutions provide the agility to manage spikes in traffic, minimizing downtimes and ensuring uninterrupted service delivery. Moreover, the ease of access to cloud-based applications and services facilitates remote work and bolsters e-commerce, thereby fueling the ongoing trend of cloud adoption in Kenya, especially in the face of escalating web traffic. According to StatCounter, as of July 2023, most of the web traffic in Kenya occurred via mobile devices, which had around a substantial 72% share of the total traffic.

IT and Telecommunication Sector to Witness the Significant Adoption

• Kenya's IT and telecom sector is witnessing significant growth, driven by the widespread embrace of technology. The country's economy and government are actively promoting digitalization, which is evident in their investments across digital infrastructures, devices, software, and services. The shift to digitalization has not just improved user experiences but has also created new opportunities for businesses.
• Competition in the market is intense, driven by a mix of established and emerging players. These industry participants are adopting a range of strategies to enhance their competitive edge and fuel the market’s growth. For instance, in April 2024, Huawei, the Chinese tech giant, unveiled a new cybersecurity service tailored for both the private and public sectors in Kenya. This move underscores their commitment to bolstering cyber defenses, leveraging cloud storage, and advanced AI, especially in the face of rising cyber threats.
• Furthermore, a surging demand for IT and telecom services, integral to the country's digital evolution, propels the market. The swift proliferation of high-speed internet, coupled with the widespread embrace of 5G networks, has significantly enhanced connectivity. Consequently, this surge has hastened the uptake of cloud computing, IoT, and remote work solutions. Moreover, a rise in digital literacy and a tech-savvy populace are driving up the demand for advanced IT and telecom services. This surge in demand is complemented by improved connectivity and the allure of digital platforms, which are increasingly attracting international partnerships, thereby fueling the market's expansion.
• In May 2024, Mastercard strengthened its digital transformation efforts in Africa. Mastercard and the African Development Bank Group jointly unveiled the Mobilizing Access to the Digital Economy (MADE) Alliance. The Alliance's primary focus lies in bolstering the agricultural sector, with a special emphasis on empowering women. The program aims to assist three million farmers in Kenya, Tanzania, and Nigeria. It will collaborate with local banks to facilitate digital identities and ensure access to premium seeds and agricultural inputs.
• Kenya's IT and telecom sector is experiencing significant growth, driven by the nation's increasing reliance on social media. The surge in social media activity directly correlates with a significant increase in data consumption, highlighting the necessity for improved internet speeds and robust telecom infrastructure. According to StatCounter, as of May 2024, around 37.08% of the Kenyan population used Facebook, which was around 28.68% in November 2023.

Kenya ICT Industry Overview

The Kenyan ICT market is moderately competitive due to the presence of significant players like Microsoft Corporation, IBM, SAP SE, and Oracle Corporation. Market players are increasingly turning to partnerships and product launches to bolster their product portfolios and secure a lasting competitive edge.

• March 2024: In collaboration with the United Arab Emirates, Kenya unveiled a green-powered mega data center, positioning itself as a key player in the global digital landscape. Kenya's potential of 10 gigawatts in geothermal energy fuels this mega data center, setting a new standard for both scale and ambition. It marks the dawn of an era where green energy powers digital infrastructure.
• April 2024: In collaboration with the Information and Communication Technology Authority (ICTA) and the University of Nairobi, Cisco, a multinational technology company, unveiled its latest Cybersecurity Technology Experience Center. The center, situated at the University of Nairobi, focuses on bolstering Kenya's cyber defense efforts. It achieves this goal by offering skill development programs and training facilitated by the Cisco Networking Academy. As part of Cisco's Country Digital Acceleration (CDA) program in Kenya, this initiative aims to enhance employability and foster the digital economy.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support