The Kenya Floriculture Market size is estimated at USD 1.09 billion in 2024, and is expected to reach USD 1.41 billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029).
The flower industry is well developed in Kenya, with farmers using the latest technologies such as greenhouse technology, micro irrigation systems, etc., which will benefit production. Along with this, there are about 220 flower farms in Kenya, about 70 of which are located near Lake Naivasha. Thus, the floriculture industry earns a good amount of foreign exchange. So, the Kenyan Ministry of Agriculture is focusing on driving the adoption of floriculture through various policies, regulations, and operational directions.
The government invested a huge amount in cultivation, along with favorable policies to increase production. This is attracting foreign investments, which are increasing production and thereby increasing the exports of floriculture products. For instance, the export volume of cut flowers has increased from 2020 141,216 metric tons to 176,372 metric tons in 2021. In addition, the government of Kenya is prioritizing the creation of smallholder farmers' aggregation and logistics facilities and investment in their market infrastructure.
Along with this, the government established quarantine and fumigation facilities in response to a decrease in flower exports to Australia and Japan due to the lack of appropriate facilities.
Furthermore, the market is implementing advanced technologies and infrastructures for floriculture. In Kenya, the different ministries that are in favor of floriculture are Water and Irrigation, Health, Environment, and Natural Resources, Local Government, Cooperative Development and Marketing, Trade, and Regional Development Authorities. The other public sectors include the Kenya Plant Health Inspectorate Services (KEPHIS), which helps regulate phytosanitary and seed issues by providing plant variety protection and seed certification. The Horticultural Crops Development Authority (HCDA) is one of the major organizations responsible for facilitating, developing, promoting, and regulating horticulture techniques in Kenya. Additionally, the USAID hub signed a grant with the Kenyan government in December 2019, which is expected to boost the market share of Kenya in the US cut flower market. Therefore, the initiatives from the government, along with the government favoring the public sector, are contributing to the market's growth.
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