Kenya's used car market is valued at USD 1.23 billion and is expected to surpass the market value of USD 1.39 billion by the end of the forecast period by registering a CAGR of 2%.
The Kenyan used car market displays a moderate level of fragmentation, with several noteworthy players, including PeachCars, Jiji Kenya, PigiaMe, Gigi Motors Limited, Autopax, Simba Corp, and others. The demand for used vehicles is steadily rising in Kenya, and the market is currently witnessing a surge in importation.
As of August 2023, official data indicates that Japan dominated the market by contributing to a substantial 94.3 percent of the 62,495 used vehicles imported into Kenya within the 12-month period leading up to June 2023. This statistic solidifies Japan's position as the dominant supplier of both commercial and private used cars in the local market.
In April 2022, Toyota Kenya announced its decision to rebrand as CFAO Motors Kenya Limited. Furthermore, the company disclosed its intention to establish a collaborative partnership with Automark, a subsidiary specializing in certified used vehicles. This strategic move underscores the evolving dynamics within the Kenyan used car market.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook