Japan Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Japan Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Japan Beauty and Personal Care Products Market is projected to grow at a CAGR of 3.5% during the forecast period.

Key Highlights

• Japan is one of the largest markets for cosmetic and personal care products across the globe. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels.
• Popular items for Japanese consumers are high-performance products, quick-acting skincare products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics including skin care products which in turn is boosting the growth of beauty and personal care market in the country.

Key Market TrendsIncreasing Sales of Oral Care Products

Japanese aging population and youth are highly concerned about their oral care. With the increase in the aging population of Japan, the consumption of denture care products is also increasing. Companies are producing different products for different age groups. Lion Corporation is a Japanese company producing special toothpaste for kids. For instance, Lion Kodomo Toothpaste is a fluoride-based toothpaste for kids. The Japanese population suffers from bad breath, which is leading consumers to use breath freshener. Companies are producing different types of breath fresheners, like chewing gum, spray, and swallowable capsules and drinks.

Pharmacy/ Drug Stores is the Fastest Growing Distribution Channel

Pharmacy is a key distribution channel for cosmetic products iowing to economic and professional benefits, such as large profit margins and penetrating the consumer’s perspective towards good product availability at such stores. The cosmetic companies in the country are partnering with pharmacy organizations to empower the strong distribution through this channel, which is likely to boost the market growth over the forecast period. For instance, In September 2017, TIGI Cosmetics partnered with CVS Pharmacy to enhance the distribution of professional cosmetic products, including hair care to potential consumers.

Competitive Landscape

The Beauty and Personal Care Market in Japan is a fragmented market which is led by numerous global as well as local players. The major players such as Shiseido company, Mandom Corporation, Loreal, Procter and Gamble, Unilever and others are actively driving the market in the nation with their constant efforts in providing consumers with their innovative products. The strategies adopted by active companies include product launches followed by acquiring small players to so as to hold a major share in the country.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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