Italy Wound Care Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Italy Wound Care Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Italian Wound Care Market is expected to grow at a CAGR of 6.82% over the forecast period (2022–2027).

The COVID-19 pandemic created havoc in the Italian healthcare system and impacted the studied market diversly. Since only emergencies, such as severe infections or wound hemorrhagic consequences, were permitted to be admitted to the hospital during the pandemic, the wound healing centers in Italy faced a large reduction in the frequency of their hospital admissions. However, research on the impact of COVID-19 on wound care and management during the pandemic increased in Italy. For instance, as per the article “What COVID19 Taught Us: New Opportunities and Pathways from Telemedicine and Novel Antiseptics in Wound Healing” published in October 2021, when the research was conducted in Italian healthcare settings, to underline the significance of a new pathway for wound care that focuses on outpatient management, the researchers used patient-based therapeutic approaches, individualized treatments based on the characteristics of the wound. As per the study’s conclusion, patients with chronic wounds needed to be critically evaluated to find the most appropriate care pathway during the pandemic, which should vary according to the patient and, especially, the characteristics of the wound. Thus, such instances argue the need for wound care and management during the pandemic in Italy. Thus, it is anticipated to create demand for wound care and management. Therefore, the pandemic is expected to have a significant and considerable impact on the studied market growth.

Factors such as the increasing incidence of chronic wounds, ulcers, diabetic ulcers, etc., and the rising burden of the geriatric population are fuelling the market growth.

The population of Italy is aging, and the increasing geriatric population across the country creates various disease burdens. As per the data updated by “The Overpopulation Project” in February 2022, with almost a quarter of its population aged over 65 years or more, Italy has become one of the nations with the highest elderly populations. In addition, the article “Importance of Wound Care in Long-term Care Facilities” published in February 2022 stated that in the older population, wound healing can take longer for various reasons. Multiple comorbidities and risk factors that increase wound chronicity are more common in older people. Diabetes mellitus, cardiovascular disease, inadequate nutrition, decreased mobility, and declining cognitive function are a few of them. Thus, the burden of the prevalence of wounds among the elderly in Italy is expected to create opportunities for wound care and management, thereby driving the market growth over the analysis period.

Furthermore, the article “Italy: The Land of Opportunity for Wound Care Innovators” published in June 2022 stated that the analysis of the Business Register dedicated to SUi (Innovative Start-Ups) and SMEi (Innovative Small and Medium Enterprises) identified twenty companies engaged in various areas of wound care in Italy. Medical devices made up 50% of registered Sui’s. Also, a wide range of technologies is available, from creams for the treatment of burns to silk fibroin and platelet-rich plasma (PRP)-based dressings in the country. Thus, the availability of such technologies in the country creates opportunities for the wound care management market in Italy, thereby fuelling study market growth.

Therefore, the wound care management market in Italy is expanding with the increase in research activities and the availability of new technologies and is anticipated to witness growth over the forecast period. However, reimbursement issues for advanced wound care products are expected to restrain the growth of the market.

Key Market TrendsChronic Wound Segment is Expected to Witness Growth Over the Forecast Period

Chronic wounds are wounds that are challenging to heal or do not proceed through a typical healing process. With the increasing incidences of chronic wounds such as ulcers, diabetic ulcers, etc. in Italy the segment is expected to witness growth over the analysis period.

Chronic leg wounds have several etiologies, and vascular genesis is the most common of all. Regarding this, an observational study was conducted in Brescia, Italy, and the results were published in the article titled “Etiology of Chronic Leg Ulcers in a Dermatologic Wound Clinic: A Retrospective Observational Study” in August 2022. As per the observational study, the 3 most common causes of ulcers were vascular (51.2%), inflammatory (15.3%), and traumatic (9.3%). Altogether, a total of 13 different entities were identified as causes of leg ulcers. Therefore, the study concluded that vascular genesis is the most common etiology of leg ulcers among the target population in Italy. Thus, the burden of chronic wounds in the country is anticipated to create demand for and opportunities for wound care management products, driving the segment growth.

Furthermore, as per the research article “Antimicrobial Resistance Patterns in Diabetic Foot Infections, an Epidemiological Study in Northeastern Italy” published in October 2021, In Italy, diabetes affects up to 5.3% of the population overall, with a prevalence rate of 16.5% among the population of age 65 and more. As per the source mentioned above, when the epidemiological study was conducted taking into consideration a total of 441 microbiological tests of patients with a diagnosis of infected foot ulcers, most patients came from north-eastern Italy. Thus, such research argument the high burden of chronic wounds among the target population in Italy, which is further anticipated to fuel the segment growth.

Therefore, owing to the factors mentioned above the segment is expected to witness growth over the analysis period.

Competitive Landscape

The Italy Wound Care Management market is showing continuous growth and is developing new and differentiated products and services that address the evolving healthcare needs of patients, providers, and consumers. The global, as well as regional market players in the wound care management market in Italy, are competing to maintain their market presence. Key players in the Italy Wound Care Management market are 3M, B. Braun Melsungen AG, Coloplast Group, ConvaTec Inc, Integra LifeSciences, Molnlycke Health Care, Medtronic Plc, and Smith + Nephew, among others.

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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Incidences of Chronic Wounds, Ulcers, Diabetic Ulcers, etc.
4.2.2 Rising Burden of Geriatric Population
4.3 Market Restraints
4.3.1 Reimbursement Issues for Advanced Wound Care Products
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size by Value - USD million)
5.1 By Product
5.1.1 Wound Care
5.1.1.1 Dressings
5.1.1.2 Wound care Devices
5.1.1.3 Topical Agents
5.1.1.4 Other Wound Care Products
5.1.2 Wound Closure
5.1.2.1 Suture
5.1.2.2 Staplers
5.1.2.3 Others
5.2 By Wound Type
5.2.1 Chronic Wound
5.2.2 Acute Wound
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 3M
6.1.2 B. Braun SE
6.1.3 Coloplast Group
6.1.4 Convatec Inc.
6.1.5 Integra LifeSciences
6.1.6 Molnlycke Health Care AB
6.1.7 Medtronic
6.1.8 Paul Hartmann AG
6.1.9 Smith+Nephew
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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