Italy Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Italy Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Italian furniture industry plays an important part in the Italian economy. Italy is one of the leading exporters of furniture in the world and the fourth largest furniture manufacturer in the world. Among the key factors influencing the popularity of Italian furniture is the fact that the Italian furniture industry is at the forefront in terms of designing production and product aesthetics, and Italian architecture has a strong role to play as a global trendsetter.

The Italian furniture tradition occupies a special place in the overall history of furniture, with Italy being the birthplace of the classical Renaissance and the Italian Renaissance furniture. The production of furniture products in Italy is increasing steadily with the living room/dining room furniture market, accounting for nearly 29% of the Italian market in 2018. This is followed by bedroom furniture accounting for 19%, office furniture accounting for 16% of the sales and kitchen furniture accounting for 15%.

Exports currently account for nearly 58% share of the total in the furniture production in the country. Some of the major export countries for Italian furniture include France, Germany, the United States, and Canada.

Key Market TrendsE-commerce Sales in the Furniture Industry is Growing in the Country

Italy is the 13th largest market for E-commerce, and with the market witnessed a growth of nearly 15% in 2019 with the Italian eCommerce market contributing to the worldwide growth rate of 13% in 2019.

The role of the internet became more and more important, giving the consumer the opportunity to buy at lower prices and have a wider range of options to choose from. Furniture is slowly becoming a leading sector of Italian e-commerce.

The value of e-commerce for furniture and appliances accounted for nearly 2.1 USD Billion in 2019 and is expected to grow further in the upcoming years. Some of the leading e-commerce home furniture websites in Italy include Ikea.com, manomano.it, leroymerlin.it, and mondoconv.it.

Rising Exports of Italian Furniture Products

Some of the best opportunities for the Italian furniture industry come from exports, which currently account for nearly 58% of the total production. The top two markets for Italian exports are France and Germany. Some of the other prominent export regions of Italian furniture products include the Asia-Pacific region, which is currently witnessing an increased demand for furniture consumption, followed by the United States, Italy, and Canada.

The furniture exports in Italy increased from nearly 9250 million euros in 2017 to 9550 million euros in 2018, showing a steady growth rate. The increase in exports of Italian furniture products is expected to increase further in the forecast period.

Competitive Landscape

The Italian furniture industry is characterized by a strong fragmentation and concentration of production units in certain territorial areas. Some of the major players in the country include Natuzzi, Molteni, Scavolini, Lube, and Poltrona Frau. The domestic players are witnessing increased competition from international players and are moving toward innovation in products through mergers and acquisitions and new product launches.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned
 
Natuzzi
Gruppo Molteni
Poltrona Frau
Poltronesofa
Scavolini
Lube
B&B Italia
Veneta Cucine
Poliform
Giessegi
Snaidero
Arredo 3
Club House Italia
Calligaris

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