Italy Commercial HVAC - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

Italy Commercial HVAC - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Italy Commercial HVAC Market size is estimated at USD 0.78 billion in 2024, and is expected to reach USD 1.10 billion by 2029, growing at a CAGR of 7.05% during the forecast period (2024-2029).

Key Highlights

  • The commercial sector in Italy is experiencing a notable rise in demand for HVAC equipment, driven largely by a growing preference for air conditioning systems and heat pumps. This trend results from several factors, including climate change, urbanization, changing lifestyles, and technological advancements. The market is benefiting from increased construction in commercial spaces, government backing for eco-friendly construction, and rapid urbanization. For instance, at the beginning of 2024, 72.1% of Italy's population resided in urban areas, with the remaining 27.9% in rural regions.
  • Governments are looking forward to introducing stringent regulations, thus mandating the incorporation of heat pumps and a ban on boilers. Such initiatives are driving the market’s growth. For instance, the EU is gearing up to enforce a ban on gas boilers starting in 2029, aligned with the Green Homes Directive. This directive is part of the proposed amendments to the Ecodesign Regulation 813/2013/EU, which delineates the standards for designing and marketing space heating appliances.
  • Across several regions in Italy, the demand for cooling surpasses that for heating. As a result, the prevalent choice for heating and cooling solutions is the reversible air-to-air heat pump. While primarily employed for cooling purposes, these systems also effectively meet heating requirements during the colder months, covering a significant portion of the nation.
  • Key market players are focusing on new product launches to meet consumer demand. For instance, in March 2024, LG Electronics unveiled its latest residential air conditioner, the DUALCOOL, at MCE 2024 in Milan, Italy. MCE 2024 stands as one of Europe's premier HVAC exhibitions. Running from March 12-15, the event showcased LG's cutting-edge air conditioning innovations, notably highlighting the Soft Air™ feature, designed to elevate indoor comfort throughout the year.
  • The construction industry is vital to the Italian economy, employing over three million people and contributing more than EUR 110 billion (USD 119.73 billion) to the country's GDP. The growing construction of commercial buildings and the presence of many commercial buildings in Italy drive demand for HVAC systems to reduce carbon footprint and CO2 emission.
  • For instance, in 2023, the Southern region of Italy boasted the largest stock of commercial buildings, with approximately 2.6 million units. The North-West and Central regions followed closely, with around 2.5 million and 2 million commercial units, respectively. This commercial real estate encompasses a variety of non-residential structures, including retail spaces, labs, credit institutions, warehouses, hotels, public offices, and agricultural units.
  • The competitive rivalry in the Italian commercial HVAC market studied is high due to its many established vendors. Global manufacturers are focusing on energy efficiency as one of their key concerns. Many players, such as Daikin, Carrier, Robert Bosch Gmbh, Danfoss AS, Mitsubishi Electric Europe BV, and Lennox International Inc., have already started launching energy-efficient HVAC products. Hence, they have become price setters in the market. Thus, comparatively smaller players lack the financial capacity to match the level of technological innovations incorporated in these products and must sell their products at a lower price point.
  • The ongoing Russia and Ukraine War has led to political and economic turbulence, diminishing consumer purchasing power in the region. Russia's invasion of Ukraine has significantly impacted the energy sector in many EU countries, including Italy. According to the European Commission, the decline in energy prices in Italy is expected to reduce inflation to 1.6% in 2024, with a slight increase to 1.9% anticipated in 2025. Despite the recovery in real disposable incomes, households are expected to increase their savings, leveraging higher interest rates. These factors are projected to hamper the market’s growth for a short period of time in the country.

Italy Commercial HVAC Market Trends

Heating Equipment is Expected to Grow with Significant CAGR

  • Heating equipment such as boilers/radiators/furnaces and heat pumps are expected to hold a significant share in the commercial HVAC market. The demand for heat pumps is growing significantly in commercial buildings in Italy. Heat pumps offer commercial properties and many advantages that surpass traditional heating and cooling systems. These technologies boost energy efficiency, cut operational costs, and champion environmental sustainability.
  • Commercial properties shrink their carbon footprint by adopting heat pumps and supporting sustainability initiatives. Investing in these systems enhances efficiency, cuts costs, and positions commercial properties as leaders in transitioning to a cleaner, sustainable energy landscape.
  • Several companies are constantly investing in introducing various products catering to the demand for these heating systems in the commercial segment. For instance, in November 2023, Daikin disclosed information regarding two VRV 51 heat pump systems that were scheduled to be released in the first half of 2024. These new systems, namely the Mini-VRV and the Top-Blow series, are designed to cater to the growing demand for decarbonization in commercial buildings.
  • In November 2023, Aira made its debut in Italy with a clear goal to lead Europe away from gas dependency and hasten the process of decarbonization. The company's offerings span a range of clean energy solutions, from smart heat pumps and solar panels to battery storage and tailored electricity tariffs. By opting for Aira, Italian households stand to slash their energy bills by 55% and significantly curb their CO₂ emissions, a stark contrast to traditional fossil fuel approaches.

Commercial Buildings End Users Hold Significant Market Share

  • The commercial buildings segment is projected to rise significantly due to the growing commercial real estate market and rising demand for air conditioning and heat pumps in office buildings, shopping centers, and other commercial spaces.
  • According to Fujitsu, the Italian market experiences an annual demand exceeding 1.8 million air conditioning units. In response to increasingly stringent environmental regulations, in March 2024, Fujitsu introduced its GENERAL brand in Italy, focusing on expanding sales in the commercial sector. In 2024, the company plans to launch new products, including wall-mounted air conditioners with enhanced energy efficiency, VRF systems utilizing the eco-friendly refrigerant R32, and models emphasizing design excellence. Fujitsu showcases a chiller designed for large-scale facility air conditioning, highlighting its commitment to a comprehensive air conditioning portfolio.
  • HVAC system applications have become popular among commercial building owners in Italy for the past few years. The commercial real estate sector is rising exponentially in Italy, which is expected to create significant opportunities for HVAC systems. The European commercial real estate market was projected at over USD 9 trillion in 2023. The total commercial real estate investment volume was EUR 253 billion in 2022, which dropped to about 133 billion in 2023.
  • According to the European Public Real Estate Association, Germany, the United Kingdom, France, and Italy are the top four commercial real estate investment markets. Italy's commercial real estate market was valued at USD 940.84 billion in 2023. Rising investment in the commercial sector is expected to further drive the market’s growth.
  • • In Italy's commercial sector, ductless mini-split air conditioners are increasingly popular. These systems are particularly favored in large buildings that demand substantial heating and cooling yet lack traditional ductwork. Moreover, they are ideal solutions for small apartments and room extensions, where installing distribution ductwork for a central air system is impractical. These advantages are poised to propel the market’s growth.
  • In Italy's commercial sector, ductless mini-split air conditioners are increasingly popular. These systems are particularly favored in large buildings that demand substantial heating and cooling yet lack traditional ductwork. Moreover, they are ideal solutions for small apartments and room extensions, where installing distribution ductwork for a central air system is impractical. These advantages are poised to propel market growth.

Italy Commercial HVAC Industry Overview

The Italian commercial HVAC market is fragmented, favorably competitive, and has several prominent players. The market performers are focusing on expanding their consumer base across foreign countries. These enterprises leverage strategic collaborative initiatives to boost their market share and profitability. Companies such as Siemens AG, Honeywell International Inc., Daikin Industries Ltd., Mitsubishi Electric Europe BV, Danfoss AS, and Robert Bosch GmBH, operating in the Italian commercial HVAC market, are also focusing on the acquisition of start-ups working on HVAC technologies to strengthen their production capacities.

•July 2024: Rhoss, an Italian heating manufacturer, launched a non-reversible water-source heat pump tailored for commercial and industrial use. This innovative product can achieve hot water temperatures as high as 85°C, coupled with an impressive seasonal coefficient of performance (SCOP) peaking at 5.04.

•December 2023: Daikin introduced Nepura, the new residential air-to-air heat pump range. With this product range, Daikin Europe aimed to offer a reliable heating solution that works at temperatures down to 30 degrees Celcius and achieves heating efficiency values of up to A+++.

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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Commercial Construction in Major Emerging Economies
5.1.2 Increasing Demand For Energy Efficient Devices
5.1.3 Extreme Climate Conditions Fuel Heating and Cooling Equipment Demand
5.2 Market Challenges
5.2.1 High Initial Cost of Energy Efficient Systems
6 MARKET SEGMENTATION
6.1 By Type of Component
6.1.1 HVAC Equipment
6.1.1.1 Heating Equipment
6.1.1.2 Air Conditioning /Ventillation Equipment
6.1.2 HVAC Services
6.2 By End-user Industry
6.2.1 Hospitality
6.2.2 Commercial Buildings
6.2.3 Public Buildings
6.2.4 Other End-user Industries
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles*
7.1.1 Johnson Controls International PLC
7.1.2 Midea Group Co. Ltd
7.1.3 Daikin Industries Ltd
7.1.4 Robert Bosch GmbH
7.1.5 Carrier Corporation
7.1.6 LG Electronics Inc.
7.1.7 Lennox International Inc.
7.1.8 BDR Thermea Group
7.1.9 Panasonic Corporation
7.1.10 Danfoss AS
8 INVESTMENT ANALYSIS
9 FUTURE OF THE MARKET

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