Isotonic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Isotonic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The isotonic market is projected to register a CAGR of 11.02% during the forecast period, 2022-2027.

Nowadays, ready-to-drink beverages are becoming more and more popular since they are accessible and convenient. Thus, in order to stay hydrated, customers are choosing RTD beverages that are healthier and lower in calories and sugar, which boosts sales of RTD isotonic drinks. Furthermore, isotonic drinks are consumed to improve water, mineral, and nutrient intake to promote the body's recuperation, which is being slowed down by extensive sweating during heavy workout. The National Library of Medicine reports that isotonic beverages or any sports drink can be consumed by pregnant women as it prevents maternal ketosis without increasing gastric volume. Since there is a large consumer base for isotonic beverages, market growth will be strong throughout the projection period.

The COVID-19 pandemic fueled the sales of isotonic drinks as hydration and nutrition are critical in the recovery of COVID-19 patients and are an important part of medical treatment. According to some studies, COVID-19 severity is associated with lower serum sodium, potassium, and calcium concentrations, which leads to electrolyte imbalances in patients, resulting in increased sales of various isotonic drinks. Owing to the huge demand for isotonic drinks in the market various manufactueres are bringing up isotonic drinks. For instance, in November 2020, 100PLUS, a Singapore-based brand declared the launch of its latest addition of isotonic drink namely, 100PLUS Active Isotonic Powder.

In the medium term, fitness enthusiasts and athletes are expected to drive the demand for isotonic drinks. A rising inclination toward physical fitness by actively being involved in HIIT (High-intensity interval training) and other muscle training workouts, is anticipated to push the market growth as isotonic drinks help to stimulate muscles and nerves and reduce muscle cramping.

Key Market TrendsProduct Differentiation as a Key Strategy

There is widespread adoption of flavored isotonic drinks owing to their taste appeal. With the addition of fruit flavors and in response to the rising demand for new products, the market for isotonic beverages has been expanding to this global trend. Demand for drinks that are naturally flavored, sugar-free, and low in calories has increased as the number of persons with diabetes increases globally. According to the American Beverage Association's consumer analysis study 2021, millennial consumers are gravitating toward rehydration and recovery drinks with natural flavors including coconut water, lemon, strawberry, apple, natural herbs, and hibiscus, among others. Key businesses are focusing on a wide range of flavors to target various consumer groups since the market for flavored isotonic drinks is flourishing. For instance, in July 2021, the Malaysian-based Revive Isotonic company introduced a lemon-flavored RTD isotonic drink to the market. Lemon is one of the citrus fruits that is distinguished by its amount of flavanones, vitamin C, minerals, and citric acid, which add nutritional value to a beverage. Consequently, the isotonic drink with a lemon flavor that contains carbs and electrolytes is well-liked by people all over the world.

Asia-Pacific is the Fastest Growing Region

The isotonic drinks market in Asia-Pacific is experiencing rapid expansion due to the changing lifestyles, and rising living standards of generation. The young athletes in the Asian countries are well occupied with various sports events such as Asian Youth Para Games, and Asian Games, to name a few, thus, there is a high demand for isotonic drinks to boost energy and hydrate themselves. Furthermore, the increasing popularity of fitness activities, such as aerobics, running, weight training, and yoga, along with an increase in the number of women in fitness, sport-related activities, and increasing subscription rates in gym and health clubs drives the growth of the isotonic drinks market in Asia-Pacific. The isotonic drinks market is growing expeditiously in the region through market expansion by the key manufacturer. For instance, in September 2021, H-TWO-O a Singapore-based isotonic beverage brand declared that they planned to launch the latest design can and bottle to target a new generation with its isotonic drinks and other energy drink in attractive packaging designs

Competitive Landscape

The global isotonic drinks market is highly fragmented due to the presence of multiple regional and multinational companies offering different forms of the product as per convenience and trying to maintain their leadership position in the market studied. Major players in the market include Pepsico, The Coca-Cola Company, Monster Beverage Corp, Science in Sport, and Bright Lifecare PVT LTD, among others, are holding a significant share of the market studied and embarking on business strategies that include, product innovations, partnerships, strengthening their hold over online and offline marketing to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in March 2022, The Vita Coco Company partnered with DEKA FIT for launching its latest protein-infused isotonic formulated water brand PWR LIFT for higher growth of the isotonic drink category.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.