The Iran Vehicles Market size is estimated at USD 37.94 billion in 2024, and is expected to reach USD 59.93 billion by 2029, growing at a CAGR of 9.57% during the forecast period (2024-2029).
The automobile industry contributes around 10% to the GDP of Iran. The total domestic production in Iran is dominated by two manufacturers, namely Iran Khodro and SAIPA, which account for more than 90% of the total domestic production. Iran's automobile industry is dominated by the passenger car segment, and it accounts for roughly three-fourths of the total market.
During COVID-19, the vehicle market witnessed a steady decline in Iran after the supply chain and imports & exports were muted amid the virus spread. In addition, the complete auto sector production was halted which exhibited a steep decline in vehicle sales during the year. Although, as time passed, 2021 was the market as the year of transition where the complete auto sector of Iran was under development of new reforms suggested by its ministries. According to OICA , Iranian automakers nearly produced 894,298 vehicles during the period of 2021 to register two percent increase in its production compared to 2020.
The government of Iran has introduced 9 strategic projects in the country which will provide an equivalent pace to the industry's rapid growth. Moreover, the projects are much inclined towards strengthening the OEM and auto part suppliers in Iran to maintain the structure of the automotive industry and to achieve production targets till 2025 end.
Considering these factors, and government's forefront in upbringing the development in Iran's auto sectors, vehicle sales are expected to remain fruitful during the longer-term forecast period.
The passenger cars segment holds the largest market share in the Iranian automotive industry. The international sanctions have had a tremendous impact on the industrial development of many industries in the country. Iran, which is the largest automotive market in the Middle East with a market of nearly one-third of the German automotive market, has seen volatility in the automotive industry with the implementation of the sanctions.
Iranian car manufacturers alone accounted for around 2.2% of the country's overall economic growth. The automotive industry is projected to form at least 4% of Iran's economic growth by 2025. In addition, Iran's car production during 2021 has even surpassed many industrialized countries including Italy with 795,000 units, Poland with 439,000 units, South Africa with 499,000 units, Portugal with 289,000 units, Belgium with 261,000 units, Taiwan with 265,000 units, Austria with 136,000 units, Egypt with 23,000 units and Finland with 93,000 units. This makes the Iran automotive sector the most potential hotspot for car manufacturing during the coming years.
The Iranian car manufacturers have re-established their cooperation with European companies, such as Peugeot, Citroen, and Renault. As a result, the automotive industry has grown immensely over the years. On average domestic manufactured car costs USD 2500 whereas the imported car is being sold for almost 8000 USD, which is giving a competitive advantage to the domestic market. The Iranian government is considering increasing import taxes to 70% from the already high 40% to encourage domestic production.
The sanctions concluded by Iran government has helped the domestic companies, such as IKCO and SAIPA, to emerge in the market, which have a major share of the passenger vehicle sales in the country. In addition, Iran government and OEM are expected to play most pivot role in driving the Iran passenger car segment in coming years. For instance, In July 2022, Iran, Turkey and Russia came under the joint car design and manufacturing. This tripartite cooperation would develop mutual growth vision for all three counties to robust the automotive car production in the countries.
Considering these factors and development, demand for passenger car is expected to witness high growth rate during the forecast period in Iran.
In context to zero carbon emission technologies, alternative fuel vehicles (AFV) offer significant energy sustainable transportation and came up as a potential innovation to address the issue. Hybrid electric vehicle (HEV), plug-in electric vehicle (PHEV), and battery electric vehicle (BEV) are the most common type of alternative fuel vehicles which either uses less or no fossil fuel.
Shifting customer preference towards electric vehicles is an evident sign for future decarbonization and simultaneously decisive for charging stations, although penetration of EVs is subjected to various attributes, including consumer behavior, infrastructure, and certain regional clusters. An increase in electric vehicle sales will proportionally fuel the demand for charging stations. Prominent players in the market have diagnosed the pinpoint of consumer sentiment and thus are focusing on catering to it by offering fast charging technologies across the country.
Eventually, the Iranian automotive industry became self-reliant and self-sufficient to supply for the demand within the country. The country had reached the potential to roll out electric vehicles. For instance:
Considering these factors and development, demand for electric vehicles is expected to penetrate the Iran's automotive sector in the forecast period.
The Iranian vehicle market is consolidated. The major players of the Iranian vehicle market are Renault-Nissan Alliance, Brilliance Automobile Group, Chery Automobile, Hyundai Kia Automotive Group, Iran Khodro (IKCO), Lifan Industry (Group), Groupe PSA, SAIPA Group, Toyota Group, VW Group, and Great Wall Motor Company Ltd (GWM). Alliances and joint-ventures are the major strategies adopted by the companies in this market. The sactioned imposed over Russia during the Ukraine and War has favoured several key auto mekers operating in Iran to give favours to soutry for mutual growth cooperation. For instance:
In August 2022, SAIPA Corp which is Iran's second largest car manufacturer has joined hands with Russia's car manufacturer AvtoVaz for the supply of the Lada engine blocks to restart the production of the Renault model. In addition, under this deal, the SAIPA-produced Renault Logan, which is a rebadged car named as L90 Tondar, will be made with a Lada Largus engine.
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