The Indonesia E-commerce Market size is estimated at USD 81.80 billion in 2024, and is expected to reach USD 168.10 billion by 2029, growing at a CAGR of 15.5% during the forecast period (2024-2029).
The E-commerce market in Indonesia is driven by the growing fashion industry and internet and smartphone penetration, among others.
Indonesia's Ecommerce market is semi-consolidated with the presence of major players like PT Tokopedia (PT Goto Gojek Tokopedia Tbk), PT. Shopee International Indonesia (Shopee, Sea Limited), PT Bukalapak.com Tbk, Lazada (Alibaba Group Holding Limited), and Blibli (PT Global Digital Niaga Tbk). Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
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