Indonesia Pet Food - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2017 - 2029

Indonesia Pet Food - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2017 - 2029

The Indonesia Pet Food Market size is estimated at USD 1.61 billion in 2024, and is expected to reach USD 3.19 billion by 2029, growing at a CAGR of 14.65% during the forecast period (2024-2029).

Cats held the major share due to the higher population driven by religious beliefs and low maintenance requirements

• In Indonesia, the pet ownership rate has been steadily growing as the country’s economy is rapidly advancing, driven by increasing urbanization and industrialization. With increased exposure to Western cultures, urbanization, and the spread of the internet and social media, there has been a growing interest in keeping pets as companions. As a result, the pet population in Indonesia has seen a significant growth of 75.7% between 2017 and 2022.
• Cats are the most popularly owned pets in Indonesia, with a population of 5.1 million in 2022. This is because cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market accounted for the largest share, with a value of USD 778.9 million in 2022, and is estimated to grow at the fastest rate, with a projected CAGR of 18.7% during the forecast period. This growth is driven by the increasing cat population in the country, which had a significant growth of 137.6% between 2017 and 2022.
• The dog ownership rate in Indonesia is low due to religious and cultural beliefs. Many of the Muslim households in Indonesia do not prefer dogs as pets. As a result, dogs were owned by 10% of Indonesian households. Therefore, the dog food market could reach a value of USD 124.3 million in 2022.
• Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. As a result, the other animal pet food segment increased by USD 103.0 million between 2017 to 2022.
• The growing population of pets and the growing trend of pet humanization in the country are estimated to drive the pet food market during the forecast period.

Indonesia Pet Food Market Trends

The adaptability to smaller living spaces, the increasing trend of cat cafes, and the cost-effectiveness have resulted in cats being the major pets in the country

• Cats are the most popular pets in Indonesia, accounting for 65.4% of the total pet population in 2022. This can be attributed to the fact that approximately 80.0% of the population follows the Islamic faith, which encourages keeping cats as pets, as they are the favored animals of the Prophet. In contrast, Islamic culture considers dogs unclean and does not permit keeping them as pets. The cost-effectiveness of owning cats, requiring less food and veterinary care than dogs, adds to their popularity.
• There has been an upsurge in the overall pet cat population in the country, which increased by about 70.0% between 2019 and 2022. This is primarily attributed to the impact of the COVID-19 pandemic-induced lockdowns and movement restrictions. People found themselves spending significantly more time at home and seeking companionship, leading to a higher demand for pets, including cats.
• As of 2022, the number of pet cats in the country surpassed that of pet dogs, with the pet dog population being 619.3% less than the pet cat population. There has been a significant increase in the percentage of households that own cats. As of 2022, 47.0% of households in the country had at least one cat. Additionally, people between the ages of 16 and 24 own 70.0% of the pet cat population. This trend is because of the desirable characteristics of cats, such as their ability to adjust to small spaces and their unique personalities. There has been an increasing trend of cat cafes in the country, where customers can enjoy a beverage or a meal while interacting with cats in a comfortable and relaxing environment. These trends may boost the popularity of pet cats in the country, which is anticipated to reach 5.9 million by the end of 2026.

The increasing trend of pet humanization and greater demand for premium products resulted in a rise in pet expenditure

• Indonesia is one of the largest pet food markets in Asia-Pacific. There is an increasing trend in pet food expenditure in the country, which increased by about 8.5% between 2019 and 2022. The increasing trend of pet expenditure is mainly due to the growing pet humanization, where pets are treated as a part of the family, and people are increasingly willing to invest in their pets' well-being and comfort.
• In 2022, the cat population in the country was more than 619.3% higher compared to dogs. However, the pet expenditure of one dog per year is 17.6% greater compared to the pet expenditure of one cat per year. This is mainly due to the large size of the dogs and their ability to consume more food compared to cats. The pet food expenditure on dogs increased by about 22.2%, while for other pet animals, it increased by about 8.5% between 2019 and 2022.
• Even though there is an increased demand for premium pet food products in the country, the economy pet food product sales are growing at a faster rate. For instance, the retail sales of economy dry cat food registered a CAGR of 34.4%, while premium dry cat food registered a CAGR of 30.2% between 2016 and 2021. This trend may be due to pet owners' decreased income and increased pet food prices, which made many Indonesian consumers more price-sensitive. However, premium brands such as Royal Canin and Sheba register more demand in the country.
• In Indonesia, offline retail stores were the top choice for buying pet food in 2022, representing 68% of the total sales, while e-commerce accounted for 32%. The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are expected to continue driving pet expenditure in the country over the coming years.

Indonesia Pet Food Industry Overview

The Indonesia Pet Food Market is fragmented, with the top five companies occupying 25.16%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), EBOS Group Limited, FARMINA PET FOODS, Mars Incorporated and Nestle (Purina) (sorted alphabetically).

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