The Indonesia Digital Advertising Market size is estimated at USD 3.05 billion in 2024, and is expected to reach USD 4.04 billion by 2029, growing at a CAGR of 5.77% during the forecast period (2024-2029).
Digital advertising is emerging as an effective way for businesses to find new customers and diversify their revenue streams. Digital advertising is cost-effective, as it is pay-per-click and allows users only to pay when someone takes the desired action of their campaign. Furthermore, its targeting capabilities enable the most qualified people to take desired actions.
The Indonesian digital advertising market is fragmented because of the presence of several companies. Some key players are Accenture, Microsoft, Hewlett Packard Enterprise Development LP, Oracle, Intel Corporation, Google LLC, Amazon Web Services Inc., and SAP SE. Players in the market are introducing innovative solutions and forming partnerships to gain competitive advantages. For instance,
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