Indonesia Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Indonesia Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Indonesia Bottled Water Market is projected to grow at a CAGR of 16.15% during the forecast period.

Key Highlights

• Changing customer preferences and growing demand for clean and safe drinking water aid the exponential growth of the bottled water market in Indonesia. Rising disposable income in the country is driving the market, thus, enabling higher sales revenue for the market players.
• Danone AQUA accounted for the highest market share in 2016, while other players, such as, Coca-Cola, Nestle, etc. have not been successful in gaining a competitive advantage over AQUA.

Key Market TrendsIncreased Availability of Bottled Water

The key strategy for the bottled water market, to gain high revenue, is enabling the easy availability of bottled water in the market. Higher the availability of bottled water, higher would be the market penetration. Global companies, such as, Danone, Nestle, and Coca-Cola, are focussing mainly on the aspect of making their respective brands easily available in the market, which is a main part of their marketing strategy. In this attempt, the global giant of bottled water market, Danone-AQUA, established approximately 2 million sales points across Indonesia. Thus, AQUA has accounted for the highest market share in the Indonesian bottled water market.AQUA uses 75 family-owned distributors who have been part of the business since its inception. The company has 220 depots that distribute to wholesalers and to restaurants, such as, Warung and Toko.

Flavored Water is the Fastest Growing Segment

The Flavored water segment of the market studied experiences major competition from substitute drinks. The calorie balance and the amount of sugar present in the water are the challenging factors that have an impact on the market. The market has a great potential for growth due to additional flavors, and consumers perceive that additional fruit extracts would improve the nutritional benefits. With the increase in market penetration, the key players also tend to come up with a new combination of flavors, such as kiwi, lemon, raspberry and strawberry.

Competitive Landscape

The Indonesian bottled water market is a fragmented market. Danone has a prominent market share in the nation, followed by other international players, like Coco-Cola and Nestle.Several new players are entering the market and are able to capture the market at a very fast pace, owing to the increasing demand for bottled water. The most common trend in the nation is that foreign companies are either joining or acquiring local companies, which already has a share in the bottled water market. For example, the Danone Group acquired Aqua, and Coco-Cola acquired Ades Bottled Water.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Asahi Beverages
Danone
The Coca
Cola Company
Nestle SA
Fraser and Neave, Limited
Indo Food
Tanobel Food
PT INDOFOOD SUKSES MAKMUR Tbk

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