India Wellness Tourism Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

India Wellness Tourism Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

India Wellness Tourism market is estimated to register a CAGR greater than 5% in the forecast period. COVID-19 had a severe impact on the Wellness Tourism Market in India. The tourist inflow decreased drastically due to the pandemic-related restriction. The wellness tourism expenditure decreased by more than 40% for the period. India slipped to the 12th position in the world's top 20 most preferred wellness destinations.

India is the most popular tourist destination in South Asia, rapidly expanding. Experts have predicted a 110% growth in medical tourism in India. Medical tourism is expected to grow to over USD 13 Billion in 2023. Before the pandemic, India was the fastest-growing market for wellness tourism. Traditional Ayurvedic resorts, destination spas, and wellness retreats are among the expanding number of hotels/resorts in India that offer a complete package of treatments, experiences, and travel. Various places like Kerala and Uttarakhand are being developed as unique places for wellness tourism. Kerala is considered an authentic and place-based wellness tourism center for Ayurveda. Similarly, Uttarakhand is renowned for its Yoga Study Center in Rishikesh, featured in Tripadvisor's Top 10 wellness destinations. However, India's growing wellness tourism market also has challenges, such as a shortage of skilled staff for spas and other wellness services and a lack of staff training to meet international standards.

Indian Government is increasing its spending on the tourism sector with all types of new regulations and subsidies to help attract more tourists. As a result of this, domestic visitor spending across India is increasing. The domestic visitor spending across India in 2021 amounted to about 151 billion U.S. dollars. This was a significant increase compared to the 2020 year. The international expenditure in India for 2020 was more than USD 6 Billion. The increased expenditure in the sector is expected to boost wellness tourism in India.

Wellness Tourism is expanding as a segment in India, and this growth is reflected in India's domestic and international tourism India'sreceipts. Wellness tourism has been one of the drivers of the growth of India's tourism sector, as many of India's products include meditation, yoga, and Ayurveda retreats. In India's wellness sector, traditional medicine contributes the largest share, followed by the personal care & beauty, nutrition, and wellness tourism sector.

With the growing market, a large number of players are entering the market. Various large companies are entering the market as Holistic Wellness Resort to provide various services such as spiritual well-being and self-improvement, traditional healing methods, luxury spa packages, and healthy food and beverage options, ultimately providing an overall wellness experience for the mind and body. While small and medium-scale enterprises are providing specific wellness programs such as meditation, yoga, and Ayurveda retreats. The major players in the market include Carnoustie Ayurveda and Wellness Resort, Niraamaya Wellness Retreat, Aatmantan Wellness Center, Mekosha Ayurvedic Retreat, and Ananda in the Himalayas.

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