India Smart Tv and Ott Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
The Indian smart TV and OTT market is expected to register a CAGR of 6.3% during the forecast period. As high-speed internet has become easily affordable, viewers/audiences that prefer good quality content prefer smart TVs over other television systems. Also, the increasing admiration for OTT streaming in audiovisual content is impacting the overall smart TV market in a positive manner in India.
Key HighlightsThe Indian smart TV and OTT market consists of several players. This industry is viewed as a lucrative investment opportunity due to the recent huge consumer interest. The companies are investing in future technologies to gain substantial expertise, enabling them to achieve sustainable competitive advantage.
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