India Luxury Car Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
The Indian luxury car market studied was valued at USD 1.06 billion in 2021. It is expected to reach a value of over USD 1.54 billion by 2027, registering a CAGR of more than 6.4% during the forecast period 2022-2027.
With the spread of COVID-19, the sales of luxury cars were affected due to lower footfalls in the showrooms. Various automobile manufacturers were forced to temporarily shut their production as the supply chain was disrupted by the country-wide lockdown imposed by the government, which restrained the market growth.
Over the long term, as luxury car manufacturers are launching multiple models with various price ranges and user-friendly financing schemes, the demand for luxury cars is expected to rise in the country. Moreover, the demand for luxury SUVs has been growing rapidly in the country and is expected to continue during the forecast period, as they offer extra space and comfort. Major luxury car manufacturers like Audi, BMW, and Mercedes are planning to launch new luxury models in the country at a competitive price.
Besides these factors, the growing popularity of electric cars supported by active launches and future strategies of key players in the market are expected to further support demand in the market during the forecast period. The market is also supported by new entrants into this electric luxury space in India. For example, Jaguar ventured into the Indian EV space with its first all-electric car, I-PACE. Audi made its EV debut in India with the launch of the Audi e-tron and e-tron Sportback. Both the cars are available in the 55 Quattro variant, while the standard e-tron gets a lower-spec 50 Quattro trim too.
India Luxury Car Market TrendsLuxury SUVs are Witnessing Rapid Growth in the CountryShifting consumer preference from luxury sedans and luxury hatchbacks to luxury SUVs across the country is likely to witness major growth in the market. To meet the growing demand, international companies like BMW, Mercedes Benz, Volvo, and Audi, are launching new models every year. For Instance,
However, the sales of luxury cars were affected by the COVID-19 pandemic in 2019 - 2020. Automobile manufacturers across the country were forced to temporarily stop their production, as the supply chain was widely disturbed, and customers were forced to stay indoors due to the nationwide lockdown imposed by the government. However, to prevent economic collapse, various state governments have started to lift the restriction allowing various manufacturers to resume the production of vehicles.
The aforementioned developments and instances indicate a favorable environment in the Indian Luxury car market; hence, such advancements are likely to support market growth over the forecast period.
Electric segment Expected to Dominate the MarketThe luxury electric vehicle market in India is getting popular, with the likes of Mercedes-Benz, Audi, BMW, and Volvo lining up many launches and state governments making a beeline to support Tesla's entry into the country. Mercedes-Benz, the leader in India’s luxury-vehicle market, has announced plans to introduce the EQS saloon later in the year. The car is likely to be priced closer to its petrol equivalent.
Attractive incentives for manufacturing electric vehicles in India, promoting manufacturers to build electric vehicles in the country. The GST rate of just 5% for electric vehicles and as high as 50%, including cess, for premium diesel or petrol-powered passenger vehicles, is a key enticement for automakers to bring in electric vehicles.
Major luxury car makers launching their new models across the country will likely witness major market growth. For instance,
With growing environmental concerns due to rising exhaust emissions, governments and environmental associations are tightening emission norms across the country. As a result, the demand for sustainable and eco-friendly transportation, such as EVs, is increasing, with governments offering higher incentives and subsidies to these vehicle owners.
Additionally, luxury car component manufacturers are focusing on developing next-generation intelligent mobility technologies, such as autonomous driving, personal voice assistance, and retina recognition, which are expected to boost the sales of luxury EVs over the forecast period.
India Luxury Car Market Competitive AnalysisSome of the prominent players in the market are Mercedes-Benz, BMW, Audi, Jaguar Land Rover, Lexus, and Volvo, among others. Mercedes-Benz, BMW, and Audi are the top luxury car manufacturers. These car manufacturers have collectively reported sales of around 22,500 units through 2021. Major Luxury car brands are expanding their network across the country. For instance,
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