The India Herbal Shampoo Market size is estimated at USD 432.70 million in 2024, and is expected to reach USD 683.20 million by 2029, growing at a CAGR of 9.57% during the forecast period (2024-2029).
Consumers prefer herbal products as Ayurveda and traditional herbal remedies are integral to Indian culture. Moreover, there is a growing trend toward shampoos that address specific hair concerns, such as color-treated hair, frizz control, and thinning hair. Herbal shampoos targeting these niche needs are becoming more prevalent. While affordability remains important, a segment of consumers is willing to pay a premium for high-quality, luxury herbal shampoos. These products often come with added benefits like exotic ingredients or specialized hair treatments. Manufacturers also respond to this trend by launching premium products. For instance, in May 2023, CavinKare introduced a 'Nyle Natural and Pure’ range of no-sulphate hair care products under its Nyle brand. The new range featured formulations combining ingredients to provide consumers with an enhanced experience, efficacy, and value. The launched range included shampoos, conditioners, and other products, and the company positioned the new range as a premium hair care brand. Moreover, the growing adoption of online shopping among customers increases the sale of herbal shampoos through e-commerce channels. Hence, it expects to gain prominence in the market during the forecast period.
As per analysis, the Indian herbal shampoo market is concentrated and dominated by domestic brands and players. Some of the major players in the Indian herbal shampoo market include Dabur, CavinKare, Patanjali Ayurved, Himalaya Wellness, and Procter & Gamble Co. With partnerships and a focus on distribution expansion strategies, players are consolidating their positions in the market. They also emphasize launching novel and innovative products, such as a professional and premium range of herbal shampoos, to retain their customer base and maintain a strong foothold in the market.
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