India Hair Oil Market - Growth, Trends, and Forecasts (2023 - 2028)

India Hair Oil Market - Growth, Trends, and Forecasts (2023 - 2028)

The Indian hair oil market is valued at USD 1,536.6 million in the current year. It is expected to witness a CAGR of 5.80% over the next five years.

India has been a prominent market for hair oil over generations due to the practice of oiling the head regularly. With India taking a strong lead in hair oils due to its well-established hair-oiling rituals, numerous brands are offering differentiated products for different demographics of the country. The main categories of hair oil available in India are coconut hair oils, amla hair oils, light hair oils, and cooling hair oils. Among these, coconut oil is largely used across the country, especially in South India. The heat and humidity in the country are often associated with dry and greasy hair. Thereby changing climatic conditions are increasing the use of hair oil to prevent hair damage, positively impacting the market growth.

Hair gets dry and damaged due to pollution. Consumers are tremendously moving toward hair oils, as the massage of hair oils on the scalp can prevent dryness and increase hair volume. Hair oils are one of the best hair care products, and consumers prefer these products, which is driving the market. The rising demand for light hair oil among consumers also enables players to innovate new hair oil products and have consistency in innovation. Offering different hair oils to consumers is a significant factor in increasing the per capita spending in this market.

Consumers are shifting toward organic hair oil with the growing awareness about chemical products. Organic hair oil products are considered to provide nourishment and good results. Moreover, consumers prefer hair oil based on herbal ingredients because these oils are made up of natural elements and carry essential benefits. These hair oils are used to treat hair problems like thinning hair and dry or flaky scalp. Consumers use hair for moisturizing purposes and to promote hair growth. Some consumers also use these products to improve blood circulation in the scalp. For instance, aloe vera-based hair oil gives a better texture to the hair and helps to boost the hair density of the individual. Therefore, the rising demand for herbal ingredients in hair oil is promoting the hair oil market.

The region has witnessed the growth of hair oil in recent years. This is because consumers prefer natural products over using complex chemicals on the body and hair. Hair oil is one of the purest and is available in natural form. Due to the changing lifestyle and busy schedules, consumers are leading a stressful lifestyle. They are using hair oils, as massage of these oils promotes a deeper relaxation of the mind and body.

Eventually, hair oil has a strong prevalence in the Indian market as applying oil to the hair has been a routine measure followed by several generations for ages. Hair oil massages provide consumers relief from their busy lifestyles and help in hair growth. The demand for hair oil is increasing and driving the market.

The market studied is highly competitive in nature due to the presence of numerous local and global level players in the country. Some major companies in the region are Unilever Company, Marico, Dabur, Emami, and Bajaj. Due to globalization, most companies are actively involved in product innovation and mergers and acquisitions, as leading global companies have a considerable share of the industry. The strategy behind mergers and acquisitions also enables these top players to sustain dominance over other regional players in the industry.

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support