The India Hair Care and Styling Products Market size is estimated at USD 5.85 billion in 2024, and is expected to reach USD 8.93 billion by 2029, growing at a CAGR of 8.80% during the forecast period (2024-2029).
India's hair care and styling products market is highly fragmented due to the presence of various international players and regional players such as Dabur India Ltd and Marico Limited. Procter and Gamble, Unilever PLC, L'Oreal, and others. Product innovation is one of the most adopted strategies where players infuse natural and organic ingredients in hair care and styling products to meet the growing hair concerns of the consumers, such as hair fall, dandruff, color protection, and others. Companies are expanding their presence in the professional hair care segment, which is another active strategy followed by the companies.
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