The Indian cosmetics products market size is estimated at USD 1.5 billion in 2024. It is projected to reach USD 2.52 million by 2029, registering a CAGR of 10.91% during the forecast period (2024-2029).
The Indian cosmetics market is highly fragmented owing to the presence of various domestic as well as international players, including L'Oréal, The Estée Lauder Companies, Vellvette Lifestyle Private Limited (Sugar Cosmetics), and Natura & Co. (The Body Shop International Limited). Leading companies are partnering with international organizers to launch their products at several international beauty community events, such as Cosmoprof, Canton Fair, and Fashion Fest. Additionally, the players in the market use other strategies like celebrity endorsements, discounts, and instant offers to position their brands in the market and increase their overall sales.
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