India Container Glass Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

India Container Glass Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Indian container glass market is expected to register a CAGR of 6.78% during the forecast period of 2022-2027. The glass container's higher content of water-insoluble oxides imparts slightly higher chemical durability against water, which is required to store beverages and food. Low per capita container glass consumption in India provides tremendous growth opportunities.

Key Highlights

• The increased alcohol consumption in India has contributed to the significant increase in the growth rate of the container glass market in India. The container glass has the most abundant adoption in the Liquor industry, and thus, the growth rate of the Liquor industry directly impacts the glass container market in India.
• The ban on plastic in regions like India and other countries has also contributed significantly to the container. Due to glass containers being a direct substitute for plastic containers, the ban on plastics has made the industries see glass as the primary replacement as the emerging packaging material.
• Despite the low per capita consumption, with the downstream demand from local beverage, alcohol, food, pharmaceuticals, and cosmetics industries, the market is experiencing robust growth. Beer is packaged in dark-colored glass bottles to preserve contents, which are prone to spoilage when exposed to UV light.​
• Also, in India, according to the department of commerce, the imports of glass industry products in the fiscal year 2021 amounted to INR 29.38 billion. The overall trade value for the Indian glass amounted to over INR 60 billion in the fiscal year 2021. In the financial year 2021, the export value outnumbered the import value, while in 2020, the trade balance seemed to turn. The surge in demand is mainly due to rapidly increasing disposable income, urbanization, modern retailing, and growing awareness about health and hygiene among consumers. This has propelled the market's growth, as consumers demand more effective and aesthetic packaging design. ​
• However, the main hindrance to the market growth is the higher carbon footprint Glass manufacturing requires a high-temperature, energy-intensive process, with furnace temperatures up to 1,300°C to 1,650°C and flames up to 2,000°C.
• Moreover, due to the covid scenario, all major clients ran at a reduced capacity of alcohol production in line with Ministry of Home Affairs guidelines. The reduced household income adding to the reduced demand, has affected the demand for container glass, majorly in the beverage segment.

Key Market TrendsIncreased Liquor Consumption in India is Contributing Significantly to the Market Growth

• Alcohol consumption among men and women is higher in rural than in urban India, the National Family Health Survey-5 (NFHS-5), 2019-21 has found. Approximately 1% of women aged 15 and over drink alcohol, compared to 19% of men of the same age. This sums up to 1.6% (rural) and 0.6% (urban) among women and 19.9% and 16.5%, respectively, among men, according to The Indian Express.
• Also, according to WHO, the alcohol consumption per capita (in liters of pure alcohol) in India is 3.12 liters of pure alcohol in 2021 and is expected to reach 3.2 liters of pure alcohol in 2025. In context, overall, sales recovery in Indian states that imposed no/marginal tax increases in light of the Covid-19 pandemic was better. However, the drop in sales was much higher in states that imposed high Covid-led taxes. The liquor segment estimated de-growth was approx 9% to 11% in FY21.
• Moreover, ICRIER (Indian Council for Research on International Economic Relations) said over 70 percent of the growth in alcoholic beverage consumption in India in the next decade would be driven by the lower middle and upper middle-income groups, and there is a growing trend towards product premiumization.
• Furthermore, according to USDA Foreign Agricultural Service, the annual capacity of grain-based distilleries in India has increased and reached 2,580 million liters in 2021. This states that the demand for alcoholic beverages in India is growing, which will positively impact the demand for Indian container glasses.

Beverage Industry to Register Significant Growth

• Due to the plastic ban initiatives launched by the Indian Government, the usage of plastic beverage bottles has been restricted. This has led the beverage industry manufacturers to search for alternatives, and most of them have viewed Glass as an ideal replacement.
• Soft drinks are the biggest pillar on which the business of non-alcoholic drinks rests. Glass bottles retain a 35 percent share of sales for Coke in India, and even more, their importance to the company as a symbol remains. Beverage maker Coca-Cola India Pvt. Ltd is also promoting returnable glass bottles once again. The bottles rolled out in 2021 at INR 10 price point (200 ml) in select states are available across the company's top-selling brands, such as Coca-Cola, ThumsUp, and Sprite. In some markets, glass bottles now make up 30% of beverage sales, according to Coca-Cola.
• Additionally, according to Varun Beverage, hot drinks contribute the largest share of India's beverage market in terms of volume. It held a share of 52% in 2021. This was followed by dairy drinks, which occupied about 25 percent. Alcohol, on the other hand, made up only about three percent during
• Moreover, it is expected that many beverages will use glass bottles, especially the drinks of some large manufacturers, which have been decorated with glass bottles. The main factor for the user will be that when glass bottles are used as packaging containers for juice or other drinks, there is almost no dissolution from container materials. Compared with other containers, glass bottles have good chemical stability and durability. All these factors will support growth for the market in the forecast timeframe.

Competitive Landscape

The market in India is consolidated with few players having a major share of the market. The manufacturers are coming up with product innovations and are demonstrating how different their product offerings are from competitors.

• August 2021 - SCHOTT AG, the German specialty glass company, has a new partner: Serum Institute of India, the world's largest vaccine producer and manufacturer of highly effective biologics, has purchased a 50% stake in the Indian joint venture SCHOTT Kaisha. The joint venture is India's top producer of pharmaceutical packaging materials such as vials, syringes, ampoules, and cartridges used to package life-saving drugs. With this acquisition, Serum secures its supply of high-quality pharmaceutical packaging in the face of escalating global demand.

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