The India car rental market was valued at USD 3.06 billion in the current year, and it is expected to reach USD 4.01 billion, projecting a CAGR of 5.5% during the forecast period (2024 - 2029).
The market is moderately fragmented and competitive, with various local and nationwide companies operating across India. To gain a competitive advantage against major players, various companies operating in the market focus on extending car rental services to cater to corporate clients. Some of the major players include Zoom Car, Revv, Drivezy, MyChoize, Myles, Vroom Drive, Avis, Eco Rent a Car, and Ola, among others. The primary focus of these players is on enhancing their services to gain a customer base and maximize profitability. Further, these players compete based on various parameters such as price, assistance and maintenance services extended, insurance options, and business presence across India, among others.
Various companies operating in the ecosystem are actively engaging in forming partnerships and implementing rebranding strategies to enhance their brand presence and expand their business capability across India. For instance,
In May 2023, MyChoize, a self-drive car rental company in India, announced the completion of its rebranding initiative, under which the company invested heavily to update its services and website to upgrade the overall customer experience.
In February 2023, Orix, a car rental company operating in India, announced that MG Motor India delivered 108 Hector SUVs in a single business day to assist the company in catering to the growing demand for car rental services.
In January 2023, Zoomcar announced its partnership with homegrown electric vehicle charging network startup Statiq to accelerate EV-based travel in the country. Under this agreement, Statiq, along with Zoomcar, will enable EV owners to host on Zoomcar and earn additional income by sharing with guests.
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