India Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

India Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The India Baby Care Products Market size is expected to grow from USD 1.67 billion in 2023 to USD 2.91 billion by 2028, at a CAGR of 11.75% during the forecast period (2023-2028).

Key Highlights

• Baby care products are designed to cater to the unique needs of babies and young children whose delicate skin requires special care and attention. These products are formulated to be mild and gentle, with a focus on providing hydration and nourishment to the skin while keeping it clean and comfortable.
• The baby skincare products market in India has witnessed significant growth in recent years. The increasing awareness among parents regarding the importance of using safe and natural products for their babies' skin has led to a rise in demand for baby skincare products. Moreover, the growth of the e-commerce industry has made it easier for parents to access a wider range of products and purchase them online.
• The increasing number of women joining the workforce in India has led to a rise in demand for baby care products, as working parents have less time to follow traditional methods of infant care. Additionally, the use of innovative product packaging and the incorporation of organic ingredients with health benefits has further boosted the demand for baby care products in India. These trends are expected to continue driving the growth of the baby care products market in India in the coming years.
• The trend towards organic and herbal products is not limited to adults but is also becoming increasingly popular among parents when it comes to their babies. This shift towards natural and organic baby products is driven by a growing awareness of the potential health benefits of using such products.
• Overall, the trend towards organic and herbal baby products will likely continue as more and more parents become aware of the potential benefits of using such products for their babies. This presents an opportunity for manufacturers to develop and market high-quality, organic baby products to meet the growing demand. Furthermore, the growing health-conscious parent population significantly increases the demand for organic and fortified baby food. As a result, manufacturers are introducing new products in the market.
• For instance, in December 2022, Children's food brand Timios launched an organic porridge range for infants and toddlers. As per the company's statement, the porridge is made-to-order, which means they are freshly made upon receiving orders from the customers, eliminating the need for preservatives, and is made of only organic ingredients.

India Baby Care Products Market Trends

Surge in Product Innovation and Promotional Campaigns

• The baby care products market in India is highly competitive, with the presence of numerous local and regional players, including Procter & Gamble and Nestle, which are a few of the key product differentiators. The demand for baby care products in India has increased in recent years due to rising awareness and consumer disposable income.
• The promotional activities of major players, coupled with new launches, ​lead to the deeper market penetration of baby care brands in the Indian market. Advertising through various mediums, such as television, radio, and social media, can help companies reach a wider audience, including those in rural areas. As a result, this increased exposure to baby care products can lead to an increase in demand. Moreover, the leading market players are spreading brand awareness among consumers through advertisements and promotional campaigns. For instance,
• In December 2022, Himalaya Wellness Company launched a digital campaign called ‘Naye Zammaane Ka Traditional Oil’ for its new baby massage oil range. The brand has curated a customized and comprehensive marketing strategy with this new digital campaign and is collaborating with several e-commerce and social media platforms to promote its product. Similarly, in September 2022, Nestle India launched the globally renowned brand GERBER for toddlers with an advertising campaign highlighting its nutrition commitment. As per the company’s statement, the ad film showcases that just like parents, GERBER has also been dedicated to providing the best nutrition to infants.

Increasing Penetration of Baby Diaper in the Market

• India has a high birth rate, which has led to a strong market for baby care products. The demand for baby diapers, wipes, and other related products has been consistently high in India due to the increasing number of babies born each year. Additionally, with rising disposable incomes and an increasing focus on hygiene and cleanliness, parents in India are increasingly willing to invest in high-quality baby care products to ensure the well-being of their children. This has led to the growth of both domestic and international brands in the Indian baby care market.
• In recent years, there has been a growing trend in India toward using organic and natural products for babies. This trend has also extended to baby diapers and wipes, with manufacturers developing innovative products that use organic components. The use of organic components in baby diapers and wipes has also led to the development of new packaging options, such as biodegradable and compostable packaging materials. This has further fueled the demand for these products among environmentally conscious parents in India.
• For instance, Bhoomi & Co. is an Indian brand that manufactures environment-friendly disposable diapers. These diapers have a top and bottom sheet made from 100% bamboo fibers and contain chlorine-free wood pulp without any chemicals or petroleum polymers. Therefore, it is highly suitable for babies with sensitive skin. Further, aloe vera extract is used in them to prevent rashes.
• The development of new and innovative diaper technology has significantly impacted the growth of the baby diaper market. Manufacturers are constantly researching and developing new materials, designs, and features that enhance the absorbency, comfort, and convenience of baby diapers.
• For instance, R Rabbit launched its first baby diapers named Feather Diapers. They are breathable diapers with 10 million pores that ensure babies have fun without suffering rashes or feeling heavy with up to 12 hours of absorption. To ease the daily struggles of mothers or caretakers to dispose of stale diapers, the brand has also forayed into India’s first diaper bins named Hygo Bin. R for Rabbit has entered the premium baby diaper category with the objective of capturing market share through superior quality and performance while preserving baby hygiene and keeping comfortability in mind. It will offer the finest product to the market, transforming R for Rabbit into a one-stop destination for all diapering needs.

India Baby Care Products Industry Overview

The Indian baby care products market is highly competitive, with various regional and global players holding major shares and being involved in the growth of the market. The major players expanding their business are Johnson & Johnson, Nestlé SA, The Procter & Gamble Company, Kimberly-Clark Corporation​ , and Himalaya Global Holdings Ltd, collectively holding the majority share of the overall market studied. Manufacturers are concentrating on enhancing their product quality through mergers and acquisitions and product innovation to obtain a competitive edge among other players in the Indian market. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support