The Household Insecticides Market size is estimated at USD 17.24 billion in 2023, and is expected to reach USD 23.34 billion by 2028, growing at a CAGR of 6.25% during the forecast period (2023-2028).
The household insecticides market is consolidated, with major players accounting for the majority of the share of the market. FMC Global Specialty Solutions, Godrej Consumer Products Limited, S.C Johnson & Son, Johnson and Johnson, Spectrum Brands, Natural INSECTO Products Inc., and others are some of the major players in the industry. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in urban areas. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, Internet, and radio advertisements to increase sales.
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