Hospitality Industry in the Netherlands - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Though the entry for new hotels in Amsterdam is going to get limited in the coming years owing to the fact that and with more municipalities implementing a restrictive hotel policy, which means there are fewer opportunities for new hotel developments as the city already bulges, it yet retains the top spot as the most attractive European city for hotel investments in 2019 with respect to the high demand that the city holds for new hotels. The city has been stretching its borders for visitors and for hotels to room them. Along with Amsterdam both supply and demand for new developments have grown throughout the Netherlands in 2019. The number of hotel rooms is growing at a rapid pace in the major Dutch cities. Among the top 5 cities with high RevPAR, Rotterdam registered high growth when compared to Amsterdam, Maastricht, Utrecht and The Hague. Increasing RevPAR that many tier-II cities have been recording is attracting investors. The increase in percentage in RevPAR in Rotterdam was almost 10% in 2018 when compared to that in 2017. Also, Rotterdam stood next to Amsterdam in the number of hotel projects that are in the construction pipeline with around 2,000 rooms when Amsterdam has more than 8,100 rooms.
Key Market TrendsTier-II Cities Are Going to Attract More Investors Thus Driving The IndustryAmsterdam achieved the highest average room rate in 2018 at €162 which is an increase of 5.2% compared to 2017. The Amsterdam market also showed growth in the average occupancy rate of 2%. Utrecht, been recording high demand numbers whereas supply is less, thus making it a great opportunity for investors. And with the restrictive hotel policy in Amsterdam is also making investors focus on other regions of the country. With the recent developments from the past three-four years, Amsterdam recorded the high number of hotels opening for the same period. With this trend, the more focus is going to give to tier-II cities in the forecast period.
Crowded Amsterdam is Opening Up Opportunities for Other Cities for DevelopmentThe growing employment opportunities and population are leading to urbanization thus making them a good market for hotels. Cities like Amstelveen and Haarlem are registering almost an equal growth rate in population as Amsterdam and are forecasted to attract more investors as these cities are recording growing percentage growth of job opportunities which correlates with the increase in population and GDP. The natural attractions in those cities are attracting more visitors.
Competitive LandscapeThe report covers the competitive landscape of European born companies who are leading the industry and few international companies that have a strong base in the Netherlands. As most of the European Union countries, the hospitality industry in the Netherlands is largely covered by most of the European born companies yet the number of international players and their brands also penetrating well in the region.
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