Hospitality Industry in Egypt - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Hospitality Industry in Egypt - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

With the diversification of new types of tourism like health and wellness tourism, medical along with cultural and recreational tourism, the tourism sector in Egypt is growing and is driving the growth of the hospitality industry in the country. Through adopting different strategies like offering a more genuine experience with the homelike environment, spacious rooms, fully equipped kitchen, free wireless connection, complimentary breakfast, on-site laundry service, etc. the operators are focusing on addressing the needs of dynamic customers in order to score more extended stays. The tourist arrivals to the region are forecasted to increase with the opening of the Sphinx International Airport in Western Cairo and the Grand Egyptian Museum, which was scheduled for April 2020 opening but due to the COVID-2019 pandemic it was pushed to 2021. And with the United Kingdom’s lifting the ban on the flight to Sharm El Shiekh in October 2019, several airline operators have re-introduced the city to their destination list, which is estimated to enhance the tourist arrivals from the United Kingdom to Egypt.

Key Market TrendsThe Strong Key Performance Indicators Are Attracting More Investments into the Industry

With the increasing tourist activity and the expansion of esteemed brands to all parts of the country, the key performance indicators are recording growth numbers in Egypt. The revenue per average room in Egypt was grown by about 12.9% in 2019 compared to the previous year, while the overall occupancy increased by 6.5% and the average daily revenue saw a growth of 6.2% for the same period. Cairo, Alexandria, Hurghada, and Sharm El Shiekh which are the four key cities in Egypt, recorded 69% overall occupancy in 2019 which was a 2% year on year growth rate. The average daily revenue was also increased and recorded at EGP 1,290 for the year 2019.

Strong Tourism Sector Performance in Egypt is Forecasted Boost the Hospitality Industry

The statistics of World Travel and Tourism Council (WTTC) revealed that travel and tourism grew by 16.5% in Egypt in 2018 which is way ahead of the global average of 3.9% significantly. This performance was a result of continuous efforts being made to improve tourist safety and security along with their overall experience in the country by the ministry of tourism’s initiatives to excel in setting up new tourism regulations across the country and improved global marketing campaigns. This trend is forecasted to continue in the future as in October 2019, the United Kingdom after a nearly four-year suspension of flights to Sharm El-Sheikh a key in Egypt, lifted its ban.

Competitive Landscape

The international hotel brands have a strong presence in Egypt and are expanding their footprint furthermore in the region. There are more than 100 hotel properties that belong to hospitality giants like Marriott, Accor, Hilton, and are offering around 35,500 rooms/keys. Another 50 hotels are in the construction pipeline for this region upon completion which is going to add more than 15,000 rooms/keys to the supply. 45% of these are already under-construction whereas 55% are at various stages of construction (from planning to pre-construction phases).

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• The market estimate (ME) sheet in Excel format
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