Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global hair styling tools market is forecasted to register a CAGR of 5.9% % during the forecast period (2020 - 2025)

Key Highlights

• The market for hair styling tools has witnessed significant growth following the surge in rising expenditure in hair grooming and styling globally. Major players are continuously involved in introducing novel products that enable individual consumers and professionals salon operators to create new looks.
• Innovation in terms of use of material composition and lightweight having multiple application has garnered significant traction of attention among professional hair care salons as well as personal usage.
• As a consequence of COVID-19, online sales of hairstyling products are increasing rapidly, as consumers avoid going to the salon, and instead style hair at home, which is expected to impact the market further in the forecast period.

Key Market TrendsIncreasing Demand Of Hair Straighteners Across The Globe

The rising requirement of hair styling tools primarily hair straighteners, largely, across professional salons followed by the personal use segment has led to strong growth in the lightweight and compact hair styling equipment among consumers under different demographics. The products are phased with unique designs that provide ergonomics advantage as well as instigating the ease for consumers to carry during traveling. Furthermore, the growing reliance on using personal products that combine both the aspect of daily use and are travel size have witnessed a strong uptick over recent years. Consumers, in order to replicate the style statements followed by professional salons, are expected to push the demand for hair straighteners with the advanced technology and increased portability over the forecast period.

Asia Pacific as the fastest growing region

Owing to rising sales in the Asia-Pacific region with a high-income population which has led to an increasing appetite among the growing middle-class segment is likely to be one of the foremost factor scaling the demand. The regional demand is largely catered by the influx of the fashion industry, having a strong foothold across China, Japan, and South Korea among others. Innovation in terms of size, design, use, and implementation of social media marketing are some of the key trends, likely to propel the market growth further.

Competitive Landscape

The global hair styling tools market is entirely focused on business to consumer where major players in the market include: Philips N.V, Helen of Troy, Panasonic, TESCOM, Andis, Beauty Elite Group, Bio Ionic, WAHL, Andis, Dyson, Elchim, Farouk Systems, Spectrum Brands among others. The market is moderately competitive with the presence of local manufacturers at large. Product innovation along with expansion is one of the key strategies that global players are adopting in order to stay ahead among competitors.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Philips N.V
Dyson
Helen of Troy
Panasonic
TESCOM
Beauty Elite Group
WAHL
Andis
Conair

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