Hair Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Hair Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global hair styling products market is growing at a CAGR of 3.9% during the forecast period (2019-2024).

Key Highlights

• Changing lifestyle, rising disposable income, product innovation, and marketing activities are some of the factors enabling market growth.

Key Highlights

• Furthermore, rapid adoption of various hair styling products such as hair conditioner, shampoo, hair mousse, and hair color across the globe is anticipated to boost demand for the hair styling products over the forecast period.

Key Market TrendsIncreased Inclination Towards Hair Care Products

Hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. Owing to the advancements in ingredients and technologies, hair care products that treat hair loss are poised to witness the emergence of improved formulations in the near future. Further, with men becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays to keep their hair feeling lighter while still providing volume. With a fashion-conscious youth population that is constantly informed about various hair care offerings, such as hair styling and colorant products that express individuality, consumer habits are driving the market.

APAC Emerges As The Fastest Growing Market

China is the second-largest market for hair care products including hair styling worldwide, only after the United States. In APAC, the country holds the largest market share and is expected to hold its position during the forecast period. It has the potential to become the largest market of hair care products over the next five to ten years. Focus on the premium sector has been identified to grow among the urban and youth population with consumers willing to spend a premium on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients. Across all product price segments and sectors, there is a rise in demand for products with natural ingredients that prominently feature essential oils, organic, and biodynamic ingredients.

Competitive Landscape

Henkel AG & Co. KGaA, Procter & Gamble, L’Oréal S.A., and Unilever are some of the companies leading the salon hair care market. Key players are focussing on technology to offer products made from organic and natural ingredients. Locally made brands have also been contributing to the growth of hair care products. The companies are focusing on adapting to specialty stores business models which help to offer mix approach towards brands, categories, and products.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Henkel AG & Co. KGaA
Procter & Gamble
LOreal S.A.
Unilever
mandom corp.
Amorepacific
Shiseido Co.,Ltd.
Flora & Curl

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