Hair Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Hair Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global hair care products market is projected to grow at a CAGR of 4% during the forecast period 2020-2025.

Key Highlights

• Increased consumer concerns about scalp health and problems related to hair thinning, hair loss, dandruff, and sensitive scalp have driven the demand for specialist hair care products.
• Consumer inclination towards hair care products recommended by professionals has strongly driven the market. Fashion trends among consumers demanding hair styling products are further accelerating the salon hair care sales.

Key Market TrendsIncreased Consumer Spending on Haircare Products

Consumers are purchasing haircare products from retail outlets due to the ease of access to products while addressing their hair problems. The market is largely driven by the sales of hair oils from the past few years, especially by Moroccan oil, which is witnessing a significant demand across the globe. More women consumers are inclining towards hair care products due to the increased usage of heat styling tools that damage the hair. Thus, in order to prevent further damage to hair and reverse hair fall caused due to heat from styling tools, consumers are using hair care products to benefit from them.

North America Witnessed Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for salon hair care market in the North American region. The consumers in North America can easily avail low-priced products from the internet, as well as cheaper products available from specialist retailers. Affordable price and the rising working population have increased the demand for blow-dry bar trend in the United States. Also, increased preference toward natural hair products among consumers is driving the market.

Competitive Landscape

Henkel AG & Co. KGaA, Procter & Gamble, L’Oréal S.A., and Unilever are some of the companies leading the hair care market. Key players are focussing on technology and increasing investment in more promotions and advertisements. The key brands are embarking on product innovation as their key strategy to increase revenue and optimize their offerings. Moreover, companies are focusing on natural products to provide proper care to hair.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Henkel AG & Co. KGaA
The Procter & Gamble Company
LOreal S.A.
Unilever
Amway
Coty Inc.
Shiseido Company, Limited
The Estee Lauder Companies
Kao Corporation

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