Green Data Center Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Green Data Center Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The green data center market was valued at USD 53.19 billion in 2020 and is expected to reach a value of USD 181.91 billion by 2026, registering a CAGR of 23.01 % during the forecast period (2021 - 2026). The concern regarding the growing percentage of energy consumption by data centers, over the years, has alerted the governments globally to regulate energy consumption, which is the primary factor for driving the green data center market.

• As cloud computing becomes more energy-efficient and increasingly relies on renewable sources, other industry verticals such as manufacturing, transportation, and buildings are expected to turn to green data centers to reduce their own emissions. For instance, a car manufacturer has the option to outsource all of its in-house computing to zero-emission data centers.
• According to Huawei, the global estimate of data center demand is expected to increase by 3 to 10 times by 2030. Green data center, which provides effective and eco-friendly solutions in terms of data storage and reduction in energy consumption, is expected to witness great demand, owing to the positive outlook of the data center storage needs and new constructions, which has been brought about due to the regulations and the anticipated rise in need to reduce the operational expenditure.
• Moreover, due to the rise of artificial intelligence, machine learning, big data, and the Internet of Things, the data centers’ global electricity consumption will continue to increase, which is another driving factor for green data centers.
• Despite the long-term savings and ROI, the renewable energy data centers have a high initial investment cost. A green data center solution consists of green power and cooling infrastructure solutions, coupled with energy-efficient equipment and management system, which are the factors driving the demand for green data centers over the other data centers.
• COVID-19 is expected to drive the demand for green data centers. This is due to factors such as acceleration of cloud data center services, growing reliance on data center automation, driving up of hardware reuse as a primary challenge, greater remarketing of data center hardware, and increased environmental awareness due to COVID-19.

• Green data centers are designed to obtain maximum energy efficiency and have a minimum environmental impact. Greater energy efficiency is the primary need, as these data centers’ power consumption and cooling issues are two of the biggest issues organizations face across the world.
• Controlling these operational costs has become necessary to optimize the business processes and remain competitive in the market.
• Power is a significant part of green data center investments. Both low-power solutions and efficient solutions help organizations to meet their desired objectives. Datacenter energy costs have exceeded the overall investments in equipment rooms and auxiliary devices.
• However, results from recent researches have shown that this trend is slowing down due to the effective green efficiency measures taken up in mature markets of United States and Europe.
• With the increasing electricity usage, increased billings, and increasing emissions of CO2 from these data centers, the need for green data centers is set to increase, thereby driving the market forward.

• The North American region holds the largest share in the green data center market, owing to the presence of a large number of services and software providers, which also drive the market forward. According to the Department of Energy, data centers account for about 2% of all electricity use in the US.
• The expansion of mobile broadband, the emergence of 5G, growth in Big Data analytics, and cloud computing are the primary factors driving the demand for new data center infrastructures in this region.
• North America, comprising a considerable amount of data centers and a large number of enterprises switching from hardware to software-based services, is expected to impact the market significantly and be a lucrative market for data center transformation. Microsoft, Amazon, and Facebook all have pledged to convert their data centers into green data centers in the near future.
• The North American region also contributes substantially to the global data center requirements from the IT, BFSI, retail, and healthcare industries. In addition, data center service providers in the region are prompted to manage their operating costs, as the region seems to be a lucrative market, considering the number of data centers and their expansions.

The green data center market is highly competitive, owing to many players in the market running their business domestically and internationally. The market appears to be moderately concentrated. The key strategies adopted by the major players are product innovation and mergers and acquisitions. Some of the major players in the market are Cisco Technology Inc., IBM Corporation, Dell EMC Inc., Fujitsu Ltd, among others.

• September 2021 - Schneider Electric and the Enel Group announced the Net Zero Carbon Cities Toolbox beta version at Sustainable Development Impact Summit. This toolbox contains a range of decarbonization solutions for urban transformation in buildings, mobility, data centers, and water management.
• August 2021 - Hewlett Packard (HPE) collaborated with Patrick Terminals, Australia's largest container terminal operator. With the help of this collaboration HPE's GreenLake, the edge-to-cloud platform, will power the IT infrastructure of Patrick Terminal. The partnership will help Patrice Terminals manage information inputs from importers, shipping lines, industry regulators, and exporters without delays and latency.

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