Global Goat Milk Formula Market Size & Share Analysis - Growth, Trends, and Forecasts (2025 - 2030)

The Global Goat Milk Formula Market size is estimated at USD 5.94 billion in 2025, and is expected to reach USD 11.87 billion by 2030, at a CAGR of 14.86% during the forecast period (2025-2030).

Lower risk of allergy, high content of good fats like polyunsaturated fats, and low lactose content are the major factors driving the demand for goat milk formula among parents. Also, the relatively higher presence of prebiotics in goat milk and the smaller quantity of all cholesterol impact the buying behavior of parents, thus propelling the market’s growth.

Goat milk formula has been popularized and is better recognized by consumers after a decade of growth. More dairy makers are investing in the product, given the increasingly fierce competition in the goat milk formula market. For instance, in January 2024, Kabrita USA launched a goat-milk infant formula following a lengthy process to determine its whey protein concentrate and non-fat dry goat milk as Generally Recognized As Safe (GRAS) for infants. Active promotion through advertising has led many parents to believe that infant formula is a better and healthier alternative to breastmilk, leading to the increasing adoption of milk formulas, including the ones made from goat milk.

Asia-Pacific stands out as one of the leading consumers of goat milk formula, which is propelled by the increasing presence of lactose intolerance. Goat's milk is naturally lower in terms of lactose content, making it a viable option for parents concerned about lactose-related issues in their children. In February 2022, according to an article published by ChemLinked, Asian people were declared to be genetically predisposed to lactose deficiency, with around 92% of adults suffering from lactose intolerance in China.

Global Goat Milk Formula Market Trends

Online Retail Channels are Projected to be the Fastest-growing Distribution Channel

Online retailers, unlike traditional brick-and-mortar stores, offer a broader selection of products, catering to niche markets, like goat milk formula, allowing parents to find the specific formula their children need without geographical limitations. Online platforms are also trusted by parents as they provide detailed product descriptions, nutritional information, and customer reviews, helping parents make informed decisions based on their children’s needs. Many online retailers offer subscription services for daily grocery products, including goat milk formula, ensuring a steady supply delivered directly to one's doorstep. This eliminates the worry of running out and last-minute store trips.

A survey conducted in India by LocalCircles in February 2022 revealed that the most important criteria for online grocery shopping for 28% of respondents included selection and availability, while delivery time and value were viewed as the secondary criteria. In comparison, 8% chose a fast delivery focus when buying groceries online.

Online retailers usually stock a wide variety of brands compared to physical stores, catering to parents seeking specific features like organic ingredients, pre-biotics, or particular protein sources. These platforms bridge geographical gaps, allowing access to international goat milk formula brands that may not be readily available locally. This opens doors for parents who prefer specific brands or formulations from other countries. Moreover, online retailers leverage data to personalize product recommendations for parents based on their baby's age, dietary needs, and previous purchases.

Asia-Pacific Dominates the Goat Milk Formula Market

A significant portion of the Asian population struggles with lactose intolerance. Goat milk contains a different type of sugar than cow's milk, with a smaller lactose molecule, making it easier for some lactose-intolerant babies to digest. Addressing this condition is crucial for overall health as lactose intolerance can lead to digestive discomfort, including bloating and diarrhea, leading parents to choose cow milk alternatives for children.

Asian consumers are increasingly seeking products perceived to offer superior health benefits, leading to higher consumption of goat milk formula boasting higher levels of certain essential nutrients like short-chain fatty acids, casein, which is a type of milk protein that contributes to improved gut health, and pre-biotics, which promote the growth of beneficial bacteria. Countries like Vietnam, Thailand, and Indonesia are witnessing a surge in goat milk formula consumption. Growing awareness of its perceived health benefits and the increasing middle-income group are driving this trend.

Goat milk formula has been popularized and is better recognized by consumers after a decade of growth. More dairy makers are investing in the product, given the increasingly fierce competition in the goat milk formula market. For instance, in January 2022, Orient EuroPharma Group (OEP) launched Karihome goat milk formula in Indonesia, which was approved by the European Food Safety Authority (EFSA). Karihome is an international brand shared by OEP and Hamilton-base Dairy Goat Co-operative (DGC) in New Zealand. Karihome was the first goat’s milk formula in Indonesia, offering a digestive-friendly option for children.

Global Goat Milk Formula Industry Overview

The global goat milk formula market is highly competitive, with various global, regional, and local players, such as Holle Baby Food AG, Ausnutria Dairy Corporation Ltd, Nannycare Ltd, and Danone SA, operating in the market. The key market players are capturing market share based on research & development at extensive levels, expansion, production sites and facilities, and marketing activities. The increasing inclination of consumers to purchase goat milk formula owing to its health benefits is pushing manufacturers to expand their reach and offer innovative and clean-label products. For instance, Kendamil, a United Kingdom-based infant formula manufacturer, offers a goat milk formula that contains human milk oligosaccharides (HMOs). Kendamil Goat claims to be free from palm oil and fish oil, is made using plant-based docosahexaenoic acid (DHA), and contains no GMOs.

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