Global Dairy Whiteners Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Global Dairy Whiteners Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The global dairy whiteners market is expected to register a CAGR of 5.5% during the forecast period, 2022-27.

The COVID-19 impact remained favorable for the market. Lack of access, distorted supply chain, and demand for shelf-stabilized food products led consumers to opt for value-added substitutes to traditional foods. As a result, dairy whiteners surfaced as a practical alternative to milk further cornering a significant share of traditional consumers while leveraging convenience. The demand for dairy surged eventually in the post-pandemic era as the consumption of beverages like tea and coffee increased. Moreover, the pandemic also gave the manufacturers to convert surplus milk into value-added products like milk powder, cheese, butter, etc.

The market is mainly driven by the increasing consumption of dairy ingredients, which have excellent whitening ability and come with an added certain quantity of sugar to be readily used for tea or coffee. Besides whitening, dairy whiteners also add mouthfeel and flavor to the beverage they are added to, thereby improving the overall taste of the product.

Dairy whiteners are widely used as a substitute for fluid milk, milk powder, or cream in beverages such as coffee, tea, cocoa, etc. Also, dairy whiteners offer various benefits over regular milk, such as convenience, portability, and others, which in turn, boost the market growth.

The rise in the demand for coffee and tea owing to their health benefits is also propelling the demand for dairy whitener as it offers a number of advantages over regular milk, such as convenience, portability, and long shelf life. Further, the number of workers seeking a convenient and healthy alternative is strengthening the global dairy whitening market. Additionally, in 2021, Americans consumed an average of 2.5 cups of coffee per day. In 2021, U.S. coffee consumption per capita per day remained relatively close to 3 cups. Hence, the rising number in the per capita consumption of coffee offers a lucrative growth for the dairy whitener in the country owing to ease of convenience.

The Asia-Pacific accounts for the largest share in the global dairy whitener market, owing to the high milk consumption of milk and other dairy-based products in the region. The countries majorly dominating the region's market includes China, India, and Japan. Also, other factors such as steadily rising population and rapid urbanization have contributed to the significant growth of the market in the region. Besides, favorable government initiatives have boosted the country's market. On the other hand, Europe and North America are anticipated to gain a major share in the dairy whiteners market during the forecast period owing to the presence of several prominent market players in the region and rising consumption of tea and coffee, and the increasing demand for dairy whitener products with high shelf-life is also expected to increase the demand for dairy whitener products in both region during the forecast period.

The global market for dairy whiteners is consolidated, owing to the presence of a few numbers of large players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players dominating the market includes Gujarat Cooperative Milk Marketing Federation Ltd, Nestlé SA, Britannia Industries Ltd, and Mother Dairy Fruit & Vegetable Private Limited.

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