Global Collagen Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Global Collagen Based Supplement Market is projected to grow at a CAGR of 6.12% during the forecast period (2020 - 2025).
Key HighlightsRising preference for supplements for controlling healthcare costs is likely to promote the market growth of collagen supplements. The introduction of new delivery forms, scientific evidence to support the claims, along with increased consumer awareness, is expected to fuel the sale of collagen supplements. According to the United Nations population data, Europe is home to the largest aging population in the world where one in four of all Europeans are aged 60 and over. Italy, Germany, France, Denmark, Spain, and among others, are some of the major European countries with the highest percentage of the ageing population. A survey of supplement users commissioned by Swiss multinational Lonza and conducted by the Natural Marketing Institute (NMI) found that seven out of 10 consumers in Germany, France, and Italy would consider purchasing a joint health product. The increasing consumer awareness about the multiple health benefits associated with collagen supplements, including bone, muscle, and joint health, making it a cost-effective option resulted in consumers opting collagen supplements at a faster pace.
Asia Pacific is the Most Rapidly Growing Collagen Supplements MarketThe increase in investments by the collagen ingredient manufacturers, along with the rise in consumer awareness on the skin health benefits associated with collagen, has led prominent supplement manufacturers to horizontally integrate with the expansion of their product line with the launch of collagen-infused products in the region. Designed to deliver healthy aging benefits with an emphasis on skin, hair, and nail beauty, there has been a growing demand for collagen-based supplements in the regional countries due to the developing society, ready for welcoming healthier products. This is driven by an increase in consumer awareness on the benefits of collagen peptides and tripeptides infused in human nutrition, which has gained traction in both the nutrition and cosmetic markets, contributing to the growth of collagen-based supplement solutions across the region.
Competitive LandscapeThe market is fragmented with the presence of numerous players owing to increasing awareness regarding the benefits of collagen, being spread out among the people through various mediums. The leading players follow the strategy of mergers and acquisitions of leading brands to enter the region. Product innovation in terms of flavor and format is one of the key strategies adopted by the companies to sustain in the competitive market. Moreover, pertaining to the continuous demand for collagen as a skincare supplement, key players are increasing their investments in research and development activities, thereby coming up with innovative product range to gain an edge over their competitors.
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