Germany Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Germany Sports Nutrition Market is witnessing a CAGR of 8.3% during the forecast period.
Key Highlights- Given the strong trend towards more active lifestyles, sports nutrition has become increasingly relevant to the mass market. Through its strategic positioning, Atlantic Multi-power Germany managed to remain among the leaders.
- Germany represents third largest sports nutrition market in value terms followed by the U.K. and Eastern Europe combined.
With the rise in health concern in the country, there is a growing demand for sports nutrition products in the country. The German sports nutrition market is driven by widespread penetration of sports nutrition products in the past few years. With the increase in shelf space of health-promoting products, the demand for sports and dietary supplements has gained retail space in the market. Nutraceutical products are gaining prominence among millennials with rising in demand for more targeted health solutions.
Sports drink dominating the marketSports drink are gaining popularity in Western Europe (which includes Germany), mainly amongst the young athletes and individuals who are involved in various physical activities. The Sports drink market is getting an exponential benefit from the millennial generation, owing to these consumers inclination toward fitness, sports more buying capacity and willingness to pay for health products. Sugar-free or light drinks are the experimental market products that are to attract female consumers.
Competitive LandscapeGermany Sports Nutrition market is fragmented with the presence of several players. The prominent players in Germany Sports Nutrition Market include Glanbia plc, Pepsico Inc, Clif Bar Company, PowerBar, German Sport Nutrition, SQUEEZY SPORTS NUTRITION GmbH, MusclePharm Corp. and Body Attack company. The companies are implementing numerous strategies such as partnerships, mergers, and acquisitions to meet the growing demand. In Mar 2018, Fonterra has teamed up with German nutrition startup Goodminton AG, to tap into the rapidly growing active nutrition segment.
Additional Benefits:- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Glanbia plc
Pepsico Inc
Clif Bar Company
PowerBar
German Sport Nutrition
SQUEEZY SPORTS NUTRITION GmbH
MusclePharm Corp.
Body Attack Sports Nutrition
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.
- 1 INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
- 2 RESEARCH METHODOLOGY
- 3 EXECUTIVE SUMMARY
- 3.1 Market Overview
- 4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
- 5 MARKET SEGMENTATION
- 5.1 By Product Type
- 5.1.1 Sports Food
- 5.1.2 Sports Drinks
- 5.1.3 Sports Supplements
- 5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Speciality retailors
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
- 6 COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
- 6.4 Company Profiles
- 6.4.1 Glanbia plc
- 6.4.2 Pepsico Inc
- 6.4.3 Clif Bar Company
- 6.4.4 PowerBar
- 6.4.5 German Sport Nutrition
- 6.4.6 SQUEEZY SPORTS NUTRITION GmbH
- 6.4.7 MusclePharm Corp.
- 6.4.8 Body Attack Sports Nutrition
- 7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook