The Germany location-based services market size is expected to grow from USD 2.03 billion in the current year. It is expected to register a CAGR of 16.75% during the forecast period to become USD 4.41 billion by the next five years.
In the dynamic Germany location-based services (LBS) market, several key competitors vie for market share. Notable players such as HERE Technologies, TomTom, Google, and Apple dominate with their robust mapping and navigation solutions. Additionally, emerging companies like Sygic and Geospatial Insight offer innovative approaches, while telecommunications giants like Deutsche Telekom also contribute to the evolving competitive landscape. The constant evolution of location-based technologies keeps the competition fierce, fostering innovation and enhancing services for consumers and businesses alike.
In December 2022, to enhance the seamless interaction experience within car infotainment systems, 4.screen and SKODA are taking significant strides by expanding their partnership within the German market. This collaboration sees the integration of the 4.screen feature into 180,000 SKODA vehicles, enabling drivers to easily access relevant content from a wide range of renowned enterprises. By connecting 180,000 ŠKODA vehicles across Germany, 4.screen delivers location-based offers directly to drivers via the in-car infotainment system.
In August 2022, Belgian IIoT firm Sensolus entered into a collaboration with German telecommunications giant Deutsche Telekom to introduce an advanced asset-tracking solution. Sensolus' extensive portfolio of GPS trackers is designed to withstand challenging environmental conditions and boasts intelligent motion and tilt detection systems. These trackers can be further enhanced with additional sensors to collect data such as temperature and filling levels, making them a versatile solution for various industries.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook