Germany Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Germany Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The German foodservice market is expected to witness a CAGR of 2.33% during the forecast period 2020-2025.

Key Highlights

• The foodservice industry is highly fragmented in the country, owing to the presence of enormous small (unlicensed establishments) and global players, with a majority of full-service and quick-service restaurants operating in the country.
• Moreover, there has been a growing trend and increasing competition from small foodservice brands, as they provide more value-added services to the consumers.

Key Market TrendsChained Outlets Hold a Prominent Share in the Market

The presence of international food chains, like KFC, Domino’s, and Pizza Hut, in major cities of Germany, with strong marketing and promotional activities, aids in promoting the growth of players in the market and the chained outlet market. In addition to this, the growing demand for freshly brewed coffee in the country is benefitting the cafes in the country as the number of customers is increasing in the country.

Growing Demand for 100% Home Delivery/Takeaway Services

The takeaway restaurants are majorly dominated by the increasing number of independent restaurants, cafes, and bars in the country and are highly appreciated by the time constraint affected consumers in the country, which boosts the 100% home delivery/takeaway segment in the market studied. The ongoing digitalization trend is driving the online food channels in Germany as it offers many opportunities in terms of the services provided to consumers. Also, increasing penetration of social media platforms such as Facebook, Instagram, Twitter, and YouTube for marketing like custom-tailored campaigns can be initiated to widen the customer base, which is often achieved in combination with the use of discounts other incentives.

Competitive Landscape

The German foodservice market is highly fragmented, owing to the number of small and giant players dominating the market. Some of the key players in the market are McDonald’s, Starbucks Coffee Company, Domino's, Whitbread PLC, and Yum! Brands.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

McDonald's
Yum! Brands Inc.
Burger King Worldwide Inc.
Starbucks Corp.
Dunkin' Donuts
LSG Lufthansa Service Holding AG
Domino's
Whitbread PLC

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