Germany Compound Feed Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Germany compound feed market is projected to register a CAGR of 3.1% during the forecast period. Germany's compound feed industry has an increasing demand for red meat. Meat and meat products consumption are growing rapidly due to consumer inclination to a protein-rich diet and less cost of meat in the country. The rising demand for animal products and processed meat has created an opportunity for feed manufacturers to enhance animal productivity. Thus driving the market growth during the forecast period. Some of the major companies in the studied market are Cargill Inc, Trouw Nutrition Deutschland GmbH, Alltech Inc., Royal Agrifirm Group, and ForFarmers. In 2017, the Royal Agrifirm Group announced the sale of the compound feed plant in Losten to BRÖRING Unternehmungs Gruppe. The take-over of the plant in Losten will help expand BRÖRING’s production capacities of poultry feed in East Germany also to grow the business in that region
Key Market TrendsGrowing Consumer Preference Towards Meat and Other Animal ProductsThe Germany compound feed industry is driven by increasing demand for red meat. According to the Federal Ministry for Food and Agriculture and Federal Market Association for Cattle and Meat, per capita, meat consumption in Germany rose from 60.0 kilograms per capita in 2017 to 60.2 kilograms per capita in 2018. The consumers’ purchasing power in the meat segment is being currently driven by the low prices of meat. For instance, a 500-gram rib-eye steak cost only USD 7.85 at a discount store in Aldi, while pork sausages cost USD 4.13 per kilogram, in August 2019. The low prices have helped augment the domestic demand for meat, thus, subsequently raising the demand for compound feed from the livestock producers.
Rising Livestock Population Drives the Feed ProductionOwing to a decline in the demand for laying hen feed and a downward trend in pork production, feed production slightly reduce in 2018. According to the European Feed Manufacturers' Federation (FEFAC), in 2018, total compound feed production in Germany was estimated at 23.84 million metric tons, a slight fall from 24.08 million metric tons in 2017. According to the Food and Agriculture Organization (FAO), in 2016, the poultry population was 173.5 million heads which increased to 174.3 million heads in 2018. The rising livestock population will create demand for compound feed as consumers have become quality conscious. Thus, the growing consumer meat consumption will drive the animal husbandry and in turn the feed market growth further. According to Alltech global feed survey, in 2019, feed production had reached 25 million metric tons.
Competitive LandscapeThe Germany compound feed market is fragmented. Leading companies focused on acquiring feed mills and small manufacturing for expansion of the business in local as well as foreign markets. Some of the players have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. The leading companies focused on the expansion of the business across regions and setting up a new plant for increasing production capacity as well as a product line. The companies are also increasing production capacities of their existing plants. Some of the major companies in the studied market are Cargill Inc, Trouw Nutrition Deutschland GmbH, Alltech Inc., Royal Agrifirm Group and ForFarmers.
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