Germany Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Germany Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The German coffee market was valued at USD 7,744.96 million in 2019, and it is projected to grow significantly by 2025, registering a CAGR of 3.09% during the forecast period (2020-2025).

Key Highlights

• In Europe, Germany is the largest country, in terms of consumption of coffee, with per capita consumption valued at about 6.5 kg. The strong demand for freshly brewed coffee is driving sales in the market study. Furthermore, the consumers’ demand for specialty coffee is rising, owing to the increasing awareness and knowledge about the product. Another factor contributing to this trend is the rise in the number of coffee bars, small resident brands, small roasters, and baristas. Moreover, consumers initiated a new trend of roasting at home. This increased the sales of green beans, instead of roasted beans.
• In addition, food retailers are witnessing a demand for sustainably sourced products, in the country. In this scenario of increasing demand, certification schemes play vital roles, as they build the consumers’ trust in the products, by providing transparency and traceability.
• Based on source type, the arabica coffee segment is considered the fastest-growing segment and is projected to witness the major improvements in the forecast period. By product type, the ground coffee segment accounts for the largest market share, as it is convenient to consume and suits the preferences of German consumers.

Key Market TrendsRising Demand for Freshly Brewed Coffee.

There is an increase in the demand for freshly brewed coffee, primarily due to the rising preference for specialty coffee and freshly ground coffee pods. This is mainly due to an increase in the number of specialty coffee shops, coffee consumption in offices, and inhouse brewing. The consumers’ inclination toward the production of coffee at home, from roasted whole beans, is often leading to the preparation of fresh batches of coffee. Furthermore, the trend of consumption of coffee at work is prominent in Germany. According to the data published by Beverage Business World in 2019, Germany was the groundbreaker, in terms of consumption of coffee in office spaces. It was valued at EUR 725 million, with an average growth of 3%, in 2018. The key players prefer to serve freshly brewed coffee, made from whole roasted beans, especially in office spaces, primarily due to the increasing demand for whole roasted coffee and the ban on coffee pods in government offices in 2016. The increasing demand for freshly brewed coffee is driving the companies to opt for roasted whole beans. This is impacting the sales of roasted ground coffee.

Arabica Coffee is the Largest Segment in the German Coffee Market.

Germany is one of the key importers of green coffee beans. German consumers prefer high-quality, lightly roasted arabica coffee. The arabica coffee bean is prominent among the German consumers, as compared to robusta beans. Companies, such as Tchibo, exclusively use this high-quality coffee bean in their coffee blends. Moreover, in the country, there has been a shift toward Brazilian natural and other mild flavors within the arabica coffee segment. In Germany, in order to maintain the indulgence of Arabica coffee, coffee houses are focusing on procuring the coffee type preferred by consumers. For instance, Einstein Kaffee is a coffee house chain in Berlin, Potsdam, and Frankfurt. The company procures Arabica coffee from experienced roasters and its employees travel regularly to the coffee-producing countries, in order to verify the cultivation methods and plant quality.

Competitive Landscape

The German coffee market is consolidated, with key players dominating the market, by accounting for significant shares. The market is dominated by players, like Nestle, JAB Holding Company, and Tchibo GmbH Coffee Company, among others. The major strategies adopted by the key market players include product innovation, expansion of their production facilities, and mergers and acquisitions, primarily to expand their product portfolios. In Germany, increasing consumer demand led to the expansion of production facilities handled by global manufacturers. For instance, in 2014, Nestle SA expanded the production capacity of its Nescafé Dolce Gusto Coffee Capsule, in Schwerin, Germany, by building the largest production center.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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