Germany Chocolate Market - Growth, Trends, and Forecasts (2023 - 2028)
Key Highlights
The German chocolate market is highly fragmented owing to the presence of a large number of companies offering a wide range of product portfolios. Mars Incorporated, Ferrero, Hershey’s, Modelez International, and Nestle are the most active companies in the German chocolate market. New product launches, mergers and acquisitions, and partnerships are a few key strategies adopted by major players like Ferrero and Nestle in the market. The market leaders have also been taking steps to expand their business, in terms of geography, by establishing new manufacturing units and strengthening their distribution network across the places. It also indulged in e-commerce contracts to expand its consumer base. For instance, companies such as Pierre Marcolini have launched their official website to deliver a specially designed range of premium chocolates that the client can highly personalize.
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