Germany Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Germany Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Germany chocolate market is forecasted to reach USD 9.6 billion by 2025, growing at a CAGR of 3.09% during the forecast period.

Key Highlights

• The consumer buying behaviour of chocolate in Europe is based on buying chocolates at an impulse, as a treat or for satisfying cravings for the sweet confectionery.
• Germany remains as one of the leading chocolate markets in Europe, where Germans are most likely to purchase chocolate on impulse.
• The trend of textured chocolate added with grains or cereals is growing among chocolate eaters in Germany. The popularity of quinoa, chia, and other grains and cereals among millennials is considerably high.

Key Market TrendsBoxed Assortments Dominating the Europe Market

Germany remains the largest consumer market of the region which is majorly uplifted by the growing consumption of boxed assortments in Europe. Sale of box assortment is growing at a fast speed, owing to rising trend in gifting chocolates on festivities. Boxed assortments include assorted self-lines where chocolates contain within are identical. They can also be a box with different types of chocolate varieties. The varieties can be dark, milk or white chocolate, with or without fillings. In the past few years, online purchasing by consumers have increased. Thus, key players are strengthening their online presence to offer this type of chocolate.

Online Channel to Foster the Market Growth

The online sales of chocolate are reported to be rising in the country. E-commerce has helped the chocolate manufacturers to expand their customer base and enhance their profit margins. Chocolate lollipops are popular among children, which promote the sales of this particular category in the chocolate market in Germany. With online sales playing an important role in the chocolate market, physical stores are likely to evolve the offer, in order to attract consumers. If staples are available online, it frees up the shelf-space for more “exciting” products, like organic chocolates.

Competitive Landscape

Germany chocolate market is highly fragmented owing to the presence of a large number of companies offering a wide range product portfolio. Mars Incorporated, Ferrero, Hershey’s, Modelez International, Nestle, are the most active companies in the Germany chocolate market. New Product launch, mergers and acquisitions and partnerships are a few key strategies adopted by major players like Ferrero and Nestle in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Mondelez International.
Mars, Incorporated
Ferrero
The Hershey Company
Nestle SA
Lindt & Sprüngli AG
Yildiz Holding AS
August Storck Kg

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