The Germany casein and caseinates market was valued at USD 42.9 million in the current year and is expected to register a CAGR of 3.86% over the next five years.
The Germany casein and caseinates market is consolidated due to the strong presence of regional and global players. The major players focus on strategic planning to grow the business portfolio. Apart from business development activity, the acquisition is also considered for business growth to improve the market share. Major players like Agrial Group, Fonterra Co-operative Group Limited, Lactoprot Deutschland GmbH, LAÏTA, and Royal FrieslandCampina N.V (sorted alphabetically) are making strategic moves to make their businesses grow. Further, the companies have been introducing new and innovative products with the inclusion of label claims, such as naturally derived and organic ingredients, so as to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the application industry in the market.
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