Fruit and Vegetable Ingredients Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Fruit and Vegetable Ingredients Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The global fruit and vegetable ingredients market is projected to grow at a CAGR of 4.82% during the forecast period (2022-2027).

Globally, the fruit and vegetable ingredient market was minimally impacted due to the outbreak of the COVID‐19 pandemic. As the processed food consumption remained constant as compared to the previous year, therefore it didn't affect the sales of fruit and vegetable ingredients during the COVID-19 pandemic. The consumption of fruits and vegetable ingredients among the population increased during COVID-19 owing to the health benefits associated with it.

The dietary supplements of fruit and vegetable ingredients help to treat cardiovascular disease and chronic venous insufficiency. According to the U.S Department of Health and Human Services, around 61,000 people died from cardiac disease. Hence, dietary supplement manufacturers are increasing the fruit and vegetable ingredients to reduce the incidence of cardiac disease in the future.

Fruit ingredients accounted for the major share, followed by vegetable ingredients. Increased demand for fruit juice concentrate in the beverage industry is the primary factor driving the market. Beverages are the leading application of fruits and vegetable ingredients in the market, either in the form of concentrate, powders, or NFC juices.

Fruit & Vegetable Ingredients Market TrendsGrowing Demand for Organic Ingredients In Food Industry

The rapid expansion of the processed and packaged food industry is expected to accelerate the demands for natural food additives, eventually driving the sales of fruit and vegetable extracts. The use of natural fruit and vegetable purees in various industrial sectors, such as dairy, bakery, and beverage, aids in the growth of the market studies in various applications. Few applications, such as fruit purees and bases, work well in numerous recipes of natural beverages, which include refrigerated juice products, smoothies, shelf-table juice products, and signature cocktail mixers. Other applications of fruit and vegetable ingredients, such as concentrates, purees, and powders, are increasing rapidly with the advent of natural juices, spreads, and nectars. The demand for organic food sales is increasing at a high rate. For instance, According to Organic Monitor, the global sales of organic food increased between 2011- 2020. In 2020, sales of organic food amounted to USD 120.65 billion compared to USD 62.9 billion in 2011.

Europe Held the Largest Market Share

The demand for exotic fruits and vegetables such as avocadoes and mangoes is high in the country. The import of mango puree from the European Union is highly concentrated, and United Kingdom is one of the top three importers, accounting for almost 80% of the total European Union import. The growing consumption of fresh fruit & vegetable in United Kingdom is the primary factor restraining the processed fruits & vegetable ingredient market. For instance, According to European Union, the production of fresh vegetables in France accounted for 5610 thousand tonnes in 2020, whereas Spain and Netherlands are the leading exporters of fresh fruits with 7418 and 4320 thousand tonnes, respectively.

Spain has some of the most competitive food processing units in Europe, making it a lucrative market for food ingredient processing companies. Furthermore, it is also a prominent cultivator of fruits and vegetables in Europe, making the country suitable for setting up fruit and vegetable ingredient manufacturing facilities. Advancements in food technology, marketing renovations, and exports of end food products have all contributed to the increased demand for fruits and vegetable ingredients in France. Moreover, fruits and vegetable ingredient accounts for approximately 25% of the total organic food product sale in France. Increased organic farming and the high demand for organic products have accelerated market growth.

Fruit & Vegetable Ingredients Market Competitive Analysis

The global fruit and vegetable ingredient market is highly competitive, with many local and international players competing for market share. Major players like Olam International, Cargill Incorporated, ADM, Agrana Group, and Frutarom hold a significant position in the global fruit and vegetable ingredient market. Also, Most companies are spending on R&D with a plan to provide consumers with innovative and healthy fruit and vegetable ingredients. ​The major strategies adopted by companies in the global fruit and vegetable ingredient market are new product launches, agreements/partnerships, expansions, and acquisitions. Globally, the active companies in the market have adopted product innovation as their strategy due to changing consumer preferences. The major focus of the companies is to offer products with a wider application range, aiding all food and beverage sectors, thereby catering the consumer preferences efficiently.

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