Freeze Dried Fruits and Vegetables - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029

Freeze Dried Fruits and Vegetables - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029

The Freeze Dried Fruits and Vegetables Market size is estimated at USD 38.51 billion in 2024, and is expected to reach USD 53.02 billion by 2029, growing at a CAGR of 6.60% during the forecast period (2024-2029).

Over the medium term, expanding food-processing sector and the huge demand for ready-to-eat or convenience food products, among consumers, have considerably increased in recent years, owing to the busy work lifestyle and increased number of the working population. This, in turn, has led to an increase in the demand for freeze-dried fruits and vegetables to be used in snacks, soups, dressings, and bakery and confectionery products. For instance, in Japan and European countries, traditionally, the bakery sector has been the main consumer of freeze-dried fruits. However, over the years, the application of freeze-dried fruits has paved its way in different end-user industries, such as fruity granola cereal, energy bars, and healthy snacks, including trail mix.

Moreover, the ease of processing heat-sensitive food products, like fruits and vegetables, and providing them with a prolonged shelf life without hampering the original properties are the major driving factors for the global freeze-dried fruits and vegetable market. Similarly, the rising interest and participation of consumers in outdoor sports are driving market sales. For instance, in 2020, 53% of Americans ages 6 and over participated in outdoor recreation at least once. Furthermore, owing to rising awareness about health and wellness and increasing interest in expedition activities and adventures is playing a significant role in driving the sales of food products containing freeze-dried fruit and vegetable ingredients.

Freeze Dried Fruit and Vegetables Market Trends

Rising Demand for Ready-to-Cook Meals and Healthy Snacking Options

The market is witnessing enhanced demand for ready-to-cook meals or ready-to-consume foods as these can be easily incorporated into the daily routines and lifestyles of consumers. Healthy products with enhanced shelf-life are being greatly demanded, especially after the COVID-19 pandemic, leading to increased consumption of processed (comfort) food. Freeze-dried fruits and vegetables are greatly adopted these days to maintain a healthy weight and minimize the risk of cardiovascular disorders, liver, colon cancer, etc. Consumers are greatly demanding healthy snacks to improve their mental and physical well-being. As fresh-dried fruits and vegetables offer a healthy snacking option, offering fresh flavor and nutrients, is thereby expected to increase the sales of such products in the market. Furthermore, prominent manufacturers in the market are launching innovative products in the freeze-dried fruits and vegetable segment to enhance their market shares. For instance, in October 2021, Brothers-All-Natural, launched freeze-dried fuji apple and mango fruit crisps in a sharable pouch. Therefore, the rising awareness of the health benefits of freeze-dried fruits and vegetables on consumer health coupled with the prolonged shelf-life of such products is expected to bode well for market growth.

Asia-Pacific is a Dominant Market

Consumers in the Asian market are inclined towards healthy product formulations with innovative ingredients. The abundance of raw materials coupled with rising food and beverage industry growth in the emerging market of Asia-Pacific such as India, China, and South Korea is expected to support market growth. Prominent manufacturers in the market are expanding their regional presence to gain a larger market share.

The rising demand for foods requiring minimum preparation is influencing the freeze-dried fruits and vegetable market in the Asia-Pacific region since they can be easily incorporated into the diet. China is the largest market for freeze-dried fruits and vegetables in the Asia-Pacific region, serving as a prominent hub for major players to strengthen their foothold in the market. Furthermore, during the past few years, the demand for natural food flavors, including natural fruit flavors has increased among Asia-Pacific consumers due to the influence of western-style cooking, which can be observed in the growing import of flavoring products, along with rising consumption. Therefore, all the above-mentioned factors are supporting the market growth of the freeze-dried fruits and vegetable market in the Asia-Pacific region.

Freeze Dried Fruit and Vegetables Industry Overview

The freeze-dried fruits and vegetable market is a highly fragmented and competitive market owing to the presence of multiple regional and international players. Companies, like European Freeze Dry, Döhler, Paradise Fruits, Chaucer Foods Ltd., and Mecer Foods LLC, are among the players holding a significant share in the global freeze-dried fruit and vegetable market. Key players are embarking on product innovation as one of their key strategies to achieve a prominent share in the market and optimize their offerings, apart from mergers & acquisitions, and expansion of their production and distribution networks for better visibility and enlargement of their portfolio of offerings.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support