Freeze Dried Fruits and Vegetables Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Freeze Dried Fruits and Vegetables Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Global freeze dried fruits and vegetables market is projected to register a CAGR of 6.60%during the forecast period of 2022-2027

The COVID-19 pandemic resulted in disruptions of global supply chain and had seen customers increasingly shift to the ambient sector. The lengthy shelf life of items in this category appeals to consumers since it allows them to fill up their pantries. As a result, the global freeze-dried food fruit market has experienced a sharp increase, particularly over the prime buying months. Food supply chains have demonstrated remarkable resilience in the face of stresses caused by COVID-19 pandemic. The effect on the agricultural sectors including fresh fruits and vegetables followed by its intermediate product such as freeze-dried fruits and vegetables is marginal, across the globe. In fact, owing to the increased demand for ready-to-eat convenience products among consumers (stemmed from restrcitions on going out during lockdowns), benefitted industries such as Breakfast Cereal, Soups and Snacks, etc., further uplifting market studied.

Over the medium term, expanding the food-processing sector and the huge demand for ready-to-eat or convenience food products, among consumers, have considerably increased in recent years, owing to the busy work lifestyle and increased number of the working population. This, in turn, has led to an increase in the demand for freeze-dried fruits and vegetables to be used in snacks, soups, dressings, and bakery and confectionery products. For instance, in Japan and the European countries, traditionally, the bakery sector has been the main consumer of freeze-dried fruits. However, over the years, the application of freeze-dried fruits has paved its way in different end-user industries, such as fruity granola cereal, energy bars, and healthy snacks, including trail mix.

Moreover, the ease of processing heat-sensitive food products, like fruits and vegetables, and providing them with a prolonged shelf life without hampering the original properties are the major driving factors for the global freeze-dried fruits and vegetables market. Similarly, the rising interest and participation of consumers in outdoor sports, owing to the awareness about health and wellness and increasing interest in expedition activities and adventures, also play a significant role in driving the sales of food products containing freeze-dried fruit and vegetable ingredients.

Freeze-dried food is becoming increasingly popular among global consumers, especially in North America and Europe, as the corresponding technique retains the original flavor and taste of the food product while also providing a long shelf life. Thus, the enthusiasts going on expeditions prefer freeze-dried foods, including freeze-dried fruit snacks, to fulfill their nutritional requirements throughout their tour. This increasing consumer demand has in turn been compelling food and beverage manufacturers to incorporate freeze-dried fruits and vegetable ingredients in their range of offerings, thereby catalyzing product innovations and launches in the freeze-dried fruits and vegetables market globally. As a result, freeze-dried fruits and vegetable manufacturers are receiving significant demand from snacks and confectionery industries. For instance, European Freeze Dry supplies a wide range of freeze-dried fruits and vegetables, including sliced, diced, or powdered freeze-dried apples, blackberries, redcurrants, sour cherries, caramelized red onions, grilled mixed peppers, sun-dried tomato granules, and whole sweetcorn, to the bakery, confectionery, and adventure meals manufacturers around the world.

The increasing demand for foods, which require minimum preparation, has also influenced the freeze-dried fruits and vegetable market in Asia-Pacific since it can be easily incorporated into them. The China is the largest market for freeze-dried fruits and vegetables in the region, serving as a prominent hub for major players to strengthen their foothold. In the past few years, the demand for natural food flavors, including natural fruit flavors has increased among Chinese consumers due to the influence of western-style cooking in China, which can be observed in the growing import for flavoring products, along with domestic consumption, which, in turn, is supporting the market growth of the freeze-dried fruits and vegetable market in China.

The freeze-dried fruits and vegetable market is a highly fragmented and competitive market owing to the presence of multiple regional and international players. Companies, like European Freeze Dry, Döhler, Paradise Fruits, Chaucer Foods Ltd., and Mecer Foods LLC, are among the players holding a significant share in the freeze-dried fruit and vegetable market. Key players are embarking on product innovation as one of their key strategies to achieve a prominent share in the market and optimize their offerings, apart from megers & acquisitions, and expansion of their production and distribution networks for better visibility and enlargement of their portfolio of offerings.

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support