France Home Appliances Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

France Home Appliances Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

As the COVID-19 pandemic continues to challenge public health in France, it has abruptly affected economies, society, and people’s lives, leading to a paradigm shift in consumer lifestyles. This has led to a massive change in consumer behavior across the country and these behavioral changes are irreversible.

The impact of shifting consumer behavior is being felt across industries, especially home appliances, as a greater percentage of consumers spend a large chunk of their time at home. In terms of the effect the pandemic has exerted on the home appliances market, compared with the former, customers attach more importance to reliability, integration, energy efficiency, and larger capacity when they decide on the brands or models they plan to buy.

Small household electrical appliances are significantly more expensive in France in 2022 compared to last year as a result of rising production costs. The price hikes have affected coffee machines the most, with the devices 17.2% more expensive on average this year compared to last, It means a product bought for EUR 70 last year would cost EUR 82 this year. Toasters are 13.7% more expensive on average, while the prices of printers are up 9.8%, the news outlet states.

In 2021, Amazon was the leading shopping site in France in the electronics and home appliances category. Among French online shoppers in this category, nearly two-thirds (65.3 percent) said they made their purchase on Jeff Bezos' e-commerce site. Cdiscount ranked second with 34.3 percent, followed by Fnac with 27.8 percent. The electronics and appliances category is among the top performers in the e-commerce sector, as illustrated by another ranking from the source.

The residential housing sector in France is anticipated to increase demand for large home appliances nationwide, boosting the market's potential for long-term growth. In 2021, sales of existing homes in the Paris region jumped 12% in one year despite a somewhat sluggish fourth quarter. With prices falling slightly in Paris and rising more moderately in the inner and outer suburbs, the Ile-de-France real estate market could return to more moderate rates in 2022.

Demand for built-in kitchen appliances has increased significantly owing to the increase in residential buildings, bringing manufacturing numbers to a respectable level. The housing market's situation dramatically influences the manufacturing of built-in kitchen equipment.

The e-commerce segment is expected to witness rapid growth during the forecast period owing to the high penetration of the internet and smartphone, along with technological advancements, change in shopping behavior due to digitalization, availability of a wide range of products, and wide range of discounts and offers on online shopping sites. In addition, improvements in after-sales services have provided an impetus to the home appliances market growth. Manufacturers are working with several other companies to ensure timely delivery and installation after the online sales of the product.

The report covers major players operating in France's Home Appliances Market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and service innovation, domestic to international companies are increasing their market presence by securing new contracts and tapping new markets. It has major players including Brandt, Whirlpool, Electrolux, seb, Phillips, etc.

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