France Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

France Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The French beauty and personal care products market was valued at USD 11,202.58 million in 2020, and it is projected to register a CAGR of 0.87% during the period 2021-2026.

The COVID-19 pandemic put pressure on the demand and supply balance of France. Disruptions in the supply chain pose a significant challenge as the demand decreases due to lower customer purchasing power and willingness to buy. The retail sector suffers huge losses due to a shortage of tourist inflows and diminished customer purchasing power in uncertain times.

According to the French Beauty Federation (FEBEA), the French cosmetic industry as a whole saw a 10% drop in revenue during the first half of 2020. The consumers' focus shifted from beauty products to hygiene, with hygiene sales increasing by 50%, while the beauty product sales decreased by 25%. Cosmetic exports in France decreased by 14%, while investments decreased by 12%, all of which are lower than the national averages of 18% and 16%, respectively.

France is one of the world's leading exporters of beauty and personal care products, with major import destinations, like Germany, the United Kingdom, Italy, and Spain, across the world. With the inclusion of the world's top beauty companies, the industry is fiercely competitive. Men and women make up a sizable portion of the customer base.

The growing demand for anti-aging products and innovative and eco-friendly packaging designs are contributing to the market growth in the country. The online retail channels are also influencing sales of beauty and personal care products in the country. A significant increase in the demand for men’s grooming products supported by the preference for multifunctional products is also driving the market growth in the region.

Key Market TrendsRising Demand for Natural/Organic Beauty and Personal Care Products

The increased public concern regarding the adverse effects of synthetic chemicals, such as paraben and aluminum compounds used in skincare, hair care, and deodorants, led to increased demand for natural and organic products. Due to its natural formulation, a high number of French consumers choose one brand over another. In recent years, there has been a rise in the market for clean, natural, and organic deodorant products in France.

Purchases made are dependent on performance, which provides long-lasting protection and clinical properties. The market's appetite for natural ingredients has been very clear. Thus, several businesses have launched products containing nature-inspired ingredients, such as plant-inspired and luxury botanical ingredients combined with multi-functional properties.

Additionally, modern-age technology, resulting in the introduction of innovative solutions in France, especially in the skincare segment, is encouraging a high number of consumers to opt for beauty care products with functional benefits.

Oral Care is Projected to Grow at the Significant Growth Rate

The growing awareness about dental hygiene resulted in improved oral care regimes among people, propelling the market demand. Moreover, the easy availability and rising incidence of tooth decay, weak gums, and other issues have augmented the demand for the products.

With high disposable income, a rise in oral complications realization, and product innovations, like electric toothbrushes, enticed the consumers to increase the product's sales. These electric brushes need replacement/refill heads once the battery expires. Such products are gaining popularity in France, boosting the market demand.

The benefits associated with toothpaste and its daily application among the French population resulted in a mature toothpaste market in the country. However, frequent consumption of more indulgent food with sweeteners and other sticky ingredients resulted in increased incidences of tooth decay, which has motivated over 35 million people in France to use toothpaste more than two times a day.

Competitive Landscape

The French beauty and personal care market is highly competitive, with the presence of both global and domestic players offering a diverse portfolio of products with organic ingredients, advanced formulations, and vegan recipes. The major players in the market include L'Oréal, LVMH, Estee Lauder, Unilever, Shiseido, and L’Occitane. The companies are competing on different factors, including product offerings, quality, packaging, and marketing activities, to gain a competitive advantage in the market. The potential of e-commerce channels for distribution is being explored and exploited by market players to provide the convenience of shopping and reach out to more consumers across geographical boundaries.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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